At Home Christian Jessen 2014 - 52

| PROMOTION|
USA No 1 and Everton
goal keeper, Tim Howard,
with other key supporters
of the Luciola Foundation
at Beyond Orthodontics

Keep smiling

Dr Beatrice Luciola and Dr Seema Sharma recently joined forces and
put their passion for charity work to good use for the whole community

B

oth Beatrice Luciola and Dr
Seema Sharma have their own
individual charity organisations
- The Sharma foundation and
The Luciola Foundation. However, they
have chosen to support Heart Your
Smile - a charity that brings them
back to their respective passions for
orthodontics and dentistry.

Beyond® Orthodontics is a specialist
orthodontic practice that is dedicated to creating
beautiful, natural smiles for people of all ages.
It was inspired by charitable works in dentistry.
Founder, Dr Beatrice Luciola ﬁrst wanted to
become an orthodontist as a teenager when
she volunteered to help the international
charitable organisation, Operation Smile.
Located in an attractive, art-deco period
building in the picturesque town of Knutsford,
Cheshire, her friendly practice is driven
by the passion to deliver a caring and
convenient, specialist orthodontic service.

the position of the dental teams as trusted
members of the local community. By enabling
dental teams to engage the local community
and give as much back to it as possible, it aims
to restore positive morale to the dental profession
as a whole. Kindness towards patients is valued
as a powerful and positive action by dental
professionals at HYS. Today, Dr Luciola and her
specialist orthodontic clinic have become the
ﬁrst practice of its kind in the North West to
participate in the innovation 360 pilot scheme.
Dr Luciola was invited to participate in this
positive community-based organisation when
she met, and quickly established a friendship
with, Dr Seema Sharma. They both soon
realised that they had a passion for various
aspects of dentistry and charity work. After
several meetings, they determined a way that
Beyond® Orthodontics could be effective in

The future's bright

Among some of the interesting activities that
Dr Luciola will involve herself and her practice
in is the Wild Smile Innovation 360 - an
educational project that is spearheaded
by Lizzy Felix at Heart Your Smile.
This exciting initiative aims to pilot, develop
and deliver an exciting, enjoyable and
pragmatic set of nine lesson plans that are
closely linked to the national curriculum
objectives in schools. This will serve as
a simple and effective way to educate
both children and their parents about
good dietary and dental health practices.
'We are extremely proud to be the complete
front runners in Cheshire and the North West
of England for this worthy cause,' says Dr
Luciola. 'It is such a great opportunity to be
giving back to our local community in
a constructive and sustainable way.'
Beyond® Orthodontics takes great pleasure
in creating a beautiful, natural and healthy
smile. The company's trademark service is
delivered in a caring and convenient manner,
by a friendly and highly trained team.

FOR MORE INFORMATION
Visit www.beyondorthodontics.com
or www.heartyoursmile.co.uk

Community ﬁrst

Heart Your Smile (HYS) is an organisation that
celebrates the dental profession and provides
the dental team with the tools to engage the
local community. It celebrates the dental teams'
successes and guides them to deliver a positive
dental experience for patients. HYS aims to
change the public perception of dentistry with
a view to increasing attendance and reinstating

engaging the local schools and Cheshire
community to promote a positive message.

WIN! SCAN THE QR CODE
FOR A CHANCE TO WIN AN
ORTHODONTIC OR TEETH
WHITENING TREATMENT
Dr Luciola with Trustees of the Heart Your
Smile Foundation at a fundraising event
http://www.beyondorthodontics.com http://www.heartyoursmile.co.uk
At Home Christian Jessen 2014

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