At Home Christian Jessen 2014 - 216

Men can sign up to take part at Movember.com
in October and, on the ﬁrst of November, with
a clean-shaven face, they start growing their 'Mo'.
For the entire month, these men, also known as
'Mo Bros', act as walking, talking billboards by raising
awareness of men's health issues that are very often
ignored. Growing a moustache starts conversations among
family, friends, colleagues and strangers, and encourages
people to talk about the issues, whether that be face-to-face,
via email, Skype or social media.
By eﬀectively lending their face to charity for the month,
the Mo Bros raise funds by asking people
to sponsor them. But they have to adhere to certain rules!
Their moustache must not join side burns or handle bars
to the chin, as that's classed as a beard or a goatee, and
it's strictly Mos only!
To acknowledge their success at the end of the
month, participants can attend one of the oﬃcial gala
celebrations, or throw their own Movember parties.
Women can also take part - no, not by growing
a moustache, but by supporting and encouraging men
to get involved. Known as 'Mo Sistas', ladies can sign
up online and raise funds and awareness themselves.
To date, Movember 2013 made £76.1million globally.
The funds were raised by 969,176 Mo Bros and
Mo Sistas in more than 21 countries around the
world. Of the funds raised in the UK in 2012, 82.2%
was committed to programmes supporting prostate
cancer and testicular cancer initiatives. These are
run directly by the Movember Foundation, Prostate

HOW IT ALL STARTED...

One seemingly idle conversation about fashion led to a global phenomenon
Back in 2003, two friends in Australia,
Travis Garone and Luke Slattery, were
chatting about style trends. They said
moustaches were no longer in fashion, and
discussed bringing them back in style.
They soon talked friends into growing a
moustache (Mo), and set up a men's health
campaign after being inspired by a friend's
mother who was fundraising for breast

216 | JULY 2014

Movember facts
IN 2013, 2.7 BILLION
CONVERSATIONS
WERE CREATED ABOUT
MEN'S HEALTH

C AMPAIGN TRAI L

GR O W TH FU NDS
YOU MAY RAISE
EYEBROWS AS
A SISTA WITH A
MO, BUT YOU'LL
PROBABLY RAISE
MORE FUNDS, TOO!

Cancer UK and the Institute of Cancer
Research. Just 11% is used for fundraising
and administration costs, to keep the
organisation and campaign going, and 6.8%
of funds are retained for future campaigns.

cancer. The pair picked November for the
event, renamed it Movember, and sent
out an email. Soon, 30 men had signed
up for the $10 challenge! In 2004, the
concept was formalised and registered, with
funds raised going to the Prostate Cancer
Foundation of Australia. Two years later, it
became an ofﬁcial Australian charity and in
2006 it went international.

There have been 4,026,562 Mo Bros and Mo Sistas
since the first Movember, in 2003.

£345 MILLION
HAS BEEN
RAISED OVER
THE PAST 11
YEARS

Participating countries: Australia, Austria, Belgium,
Canada, Czech Republic, Denmark, Finland, France,
Hong Kong, Germany, Ireland, Netherlands, New
Zealand, Norway, Singapore, South Africa, Spain,
Sweden, Switzerland, UK and USA.

770

MEN'S HEALTH
PROJECTS HAVE BEEN
FUNDED SINCE 2003

The number of Mo Bros and Mo Sistas who have taken
part over the years is higher than the entire population
of Jamaica, Namibia or even Mongolia!

WORDS: ROSIE ORGLES | PHOTOGRAPHS: GETTY IMAGES, SHUTTERSTOCK/ FEATUREFLASH | STATISTICS: UK.MOVEMBER.COM

THE MOST DEDICATED
MEN MAY EVEN
WIN A 'MOSCAR'

ovember challenges men
to grow a moustache for the
30 days of November and, as
a result, change not just their
appearance, but the face of
men's health, too.
This fun and engaging annual campaign which began
in 2006, raises funds for men's wellness programmes, and
encourages greater awareness and understanding of male
health risks. Directed by the Movember Foundation (uk.
movember.com), these programmes tackle prostate and
testicular cancer, and mental health issues - focusing
on educating people about the conditions, how to boost
emotional health plus learning to live with cancer and
mental illness. The campaign also aims to fund innovative
research by uniting scientists from around the world in a
bid to help accelerate improved clinical tests and treatments.

http://www.movember.com http://www.Movember.com http://UK.MOVEMBER.COM

At Home Christian Jessen 2014

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