BCA Show Daily - Day 3 - 46

46

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Thursday 28 June 2018

Succeeding in Today's Competitive
OTT Landscape
An increasing number of operators are looking to launch new OTT services
or transition their traditional television business, says Chem Assayag,
EVP Marketing & Sales at Viaccess-Orca...

T

he challenge is meeting their customers'
OTT demands. If they can manage that,
they will secure recurring revenue and expand
their opportunities to reach and gain new
customers.
Two surveys published in April 2018 by the
same company, Digital TV Research, paint
a compelling picture of the industry. The
company's Global Pay TV Revenue Forecasts
report suggests that global pay-TV revenues
peaked in 2016, where they reached US$205
billion. In the two years since, they have
started to drift toward negative growth, with it
being estimated that they will fall 11%, that's
US$22 billion, by 2023. By way of extreme
contrast, Digital TV Research's vMVPD and
D2C TV Forecasts report found that vMVPD
and D2C revenues will reach US$24 billion
by 2023 - eight times the US$3 billion
recorded in 2017. What's more, our latest inhouse research suggests that the global OTT

services grew 23% between 2016 and 2017,
from 978 to more than 1,200.
Essentially, it is a technology whose time
has come. Companies offering OTT services
are able to do so on the back of technological
change sweeping through multiple industries,
from the smartphone and tablet that enable
the portability of content, to the growth
of broadband networks fast enough to
guarantee QoS for high-quality video signals,
to the advent of the cloud and the ability to
scale computing power and server capacity
to meet demand. And the way that these
technologies intersect with socio-economic
forces on a national and international scale
has led to the development of five distinct
OTT niches:
* Dominant premium OTT video platforms
(e.g., Netflix, Amazon Prime, HuluPlus)
* Virtual MVPDs
(e.g., Sling, DIRECTV Now, Sky's Now TV)

* Major studio and broadcaster stand-alone
platforms (e.g., HBO Now,
CBS All Access, Showtime)
* Platform players (e.g., Sony Playstation
Vue, Apple TV, Roku)
* Niche SVOD services
(e.g., Crunchyroll, WWE)
So, how do companies that wish to enter
the OTT market position themselves to
take advantage of its accelerating growth?
Launching an OTT service is not without its
risks. There have been several high-profile
failures in the field, with NBC Universal's
shutting of the comedy-specific Seeso
probably the most spectacular to date. The
real key though is satisfying the consumer.
Essentially viewers want to watch exactly
what they want, when they want, and on any
device.
That means operators must provide a
seamless, customer-facing and high-

Chem Assayag, EVP Marketing & Sales

quality video experience with no pain points
powered by a data-driven back-end that can
understand viewers' needs.
Viaccess-Orca is exhibiting at booth
4C2-05.
www.viacess-orca.com

ENENSYS Shows Range of Solutions
for Broadcasters

E

NENSYS is highlighting its AdsEdge
solution, OneBeam Single Illuminsation
system and DTTCaster at booth 4H2-06.
The AdsEdge solution, which provides
targeted local content insertion in DTT and
cable networks - typically ads, news, weather
- is comprised of AdsEdge and Campaign
Manager.
AdsEdge is a combined video server and
splicer and is placed at the edge of networks
(DTT TX sites, cable EdgeQAM) to be able to
provide dedicated targeted content insertion
based on geographical location. It features
exceptionally low latency with integrated SSD
storage.
Campaign Manager is a central server
application that interfaces with the automation
system (receiving playlists), with the content
and advertising providers (ad agencies),
and with AdsEdge to ensure that the correct
content is received and is distributed to the
splicers in the correct timeframe.
It makes the necessary links between all
the elements in the delivery chain. It also

AdsEdge provides targeted local content insertion

provides comprehensive reporting capabilities
to clearly and precisely show what has been
broadcast and when.
The OneBeam Single Illumination system
enables a standard satellite DTH network
to also distribute services to DVB-T/T2 or
ISDB-T transmitter sites. It avoids the need
for two separate satellite networks to deliver
services to DTH consumers (DVB-S/S2) and

DTT (DVB-T/T2) transmitters.
OneBeam enables a single satellite feed to
be used to deliver services to both platforms,
enabling very significant OPEX savings of
satellite capacity costs.
DTTCaster provides highly cost-effective
retransmission of DTT (DVB-T/T2 and ISDB-T/
Tb) multiplexes at transmitter sites using a
feed from a parent terrestrial transmitter.

It enables TX sites to operate without IP
or satellite feeds by using off-air reception
of the multiplex(es) from a DTT transmitter
using a simple antenna.
DTTCaster regenerates the multiplex in the
correct format to feed a transmitter operating
on a second frequency, including SFN
operation.
ENENSYS is also showcasing its
changeover switch products family that
secure the distribution of transport streams
with automatic failover mechanisms.
IPGuardV2 is designed for IP-only
environments and offers autonomous
seamless change-over capabilities at the
IP stream, MPEG-2 TS (based on ETR290),
T2-MI or RTP (based on SMPTE 20227 standard) levels to guarantee service
availability.
The ASIIPGuard offers similar switching
capabilities for ASI environments with
optional IP interfaces.
www.enensys.com
http://www.viaccess-orca.com http://www.enensys.com
Table of Contents for the Digital Edition of BCA Show Daily - Day 3
