BCA Show Daily - Day 3 - 36

36

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

The Power is in Your Hands Victory in Video Production
The shift in content consumption patterns towards digital platforms is too massive
to ignore, says Bea Alonso, Global Director, Product Marketing Ooyala...

I

t was reported in a recent study that OTT
(over-the-top) services doubled their hours
of content offerings over the last 12 months.
As the demand for content grows, changes
are needed in the way video is produced,
managed and distributed. Producers should
no longer be tied to individual solutions from
multiple vendors, nor legacy systems that
cannot be integrated and are too critical to
risk replacing either.
Here we enter an era where the power is
in the hands of producers to remould video
production.

The Content Battleground
The big players know that content is king
and the kingmaker. The large amounts
spent on producing and acquiring content is
testament to this - Netflix spends US$8 billion,
HBO spends US$2 billion, and Facebook and
Apple both spend around US$1 billion.
But simply having content is not the be-

Ooyala Flex Media Platform can connect
an entire content supply chain

all and end-all. Regardless of size, media
companies are also searching for strategies
to supply the best content to relevant
audiences via the most suitable channel and
in the appropriate volumes.
Yet, not all players have the same multibillion budget to produce and acquire the
amount of content that can attract audiences
and sustain their interest. They need to be
strategic with their content and what they
do with it to make the most of their video
investments and stay in the game.

The Simple Solution The Ooyala Flex Media Platform
With this tidal wave of content in the
marketplace today, media companies need
a simple solution - the Ooyala Flex Media
Platform - to simplify, streamline, and connect
their entire content supply chain. The modular
platform can be customised to meet specific
needs and connects the production process
from planning, curating and orchestrating to
publishing, monetising and analysing media
content.
With an integrated content supply chain

Adapting with QoS Monitoring
is a Necessity, Not an Option

Show Daily | Thursday 28 June 2018

ecosystem, companies can then harness
the metadata that runs throughout any or all
of these operations to create and deliver the
robust and targeted content that they need
today. The analytics generated will help them
deliver and create more relevant content and
deepen business insights. Last but not least,
media owners will also gain efficiencies
through business-led automation so they can
do more within existing content footprints and
budgets.
Data-driven platforms and workflows enable
content providers everywhere to achieve
scale and efficiencies cost-effectively,
and level the content playing field against
larger companies. They can run their media
operations strategically, drive their digital
transformation, and remain in the game. In
today's dynamic content environment, these
capabilities are vital to survival.
Visit Ooyala at Hospitality Suite 302 and
find out how the Ooyala Flex Media Platform
can connect your entire content supply chain.
www.ooyala.com

Demand for content is changing how video is produced

opens the door to many challenges for
service monitoring, and complementary to
this migration is an industry requirement
to provide more comprehensive solutions
for managing the customer experience.
Telestream's iQ solutions are scalable and
portable for virtualisation, cloud and NFV, as
well as new solutions for monitoring video
Exhibiting at booth 4B3-05, Telestream is featuring its iQ video quality
content post-CDN for adaptive video delivery
assurance solutions for OTT, multiscreen & traditional linear TV...
validation. These iQ solutions are enabling
he measurements a broadcaster or
businesses
to
deliver
environment. The traditional
service provider puts in place to ensure
the best possible video
method of sending an
Quality of Service (QoS) and thereby Quality
experience.
engineer out to fault-find
of Experience (QoE) for the viewer is one of
The demand for streamed
on proprietary hardware
the most critical factors in building streaming
content has opened-up
does not work in a cloud
revenues today. With the range of consumption
excellent
commercial
environment or virtualised
devices expanding daily, this is a massive
opportunities - if you know
data centre architecture,
challenge. Just because the content was high
how to fully leverage the
so it is imperative that the
quality when it left the broadcaster's premise
available solutions. As an
monitoring is designed in
does not mean that it will remain so until the
industry leader in providing
as a fundamental function of
consumer receives it. Broadcasters need to
world-class live and onthe original design.
monitor their content through the distribution
demand
digital
video
Operators are building
chain, right up the point of consumption - be
tools, workflow solutions
hybrid
head-ends
for
that in the home or on the move.
and iQ quality monitoring
simultaneous
multicast
Telestream's iQ solutions are scalable and portable capabilities,
In today's increasingly cloud and
Telestream
and adaptive delivery, and adaptive protocols
virtualisation-centric
world,
monitoring
is committed to enabling consumers and
such as HLS and DASH are still evolving,
more video over wireless infrastructures.
is no longer optional for video services.
businesses to transform quality video on the
as are digital rights management (DRM)
Telestream is responding to a dynamic set
Monitoring is a necessity. Irrespective of
desktop and across the enterprise. Telestream
solutions. Ultra HD/4K, HEVC and HDR add
of market drivers including the migration
which environment a business inhabits,
helps its customers streamline operations,
huge processing and delivery complexity, and
towards virtualisation, NFV and cloud-based
the expectation for 2018 and beyond is that
reach broader audiences, generate more
last, but by no means least, video is being
architectures with its award-winning iQ
monitoring solutions need to be portable
revenue from and ensure the quality of their
delivered over many more access networks
solutions.
and scalable to work in each and every
media. www.telestream.net
as consumers start consuming more and
Moving to a cloud-based architecture

T
http://www.ooyala.com http://www.ooyala.com http://www.telestream.net http://www.telestream.net
Table of Contents for the Digital Edition of BCA Show Daily - Day 3
