BCA Show Daily - Day 3 - 39

Show Daily | Thursday 28 June 2018

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

SUNTEC SINGAPORE

39

Brainstorm Showcases
Virtual Studio Solutions

A

t booth 4N3-01, Brainstorm is showing
the latest enhancements for high-end
and hyper-realistic content creation using
virtual sets, augmented reality and data-driven
graphics.
The company is demonstrating a
photorealistic virtual set presentation
for augmented reality and broadcast
applications, where the synthetic images will
be undistinguished from the real ones. This is
because of the combination of the Brainstorm
eStudio renderer with the Epic Games Unreal
Engine within the new Combined Render
Engine application.
Aston will also be an integral part of the
public demo as it delivers the in-context datadriven graphics which adds yet another level
of visually engaging content within the virtual
studio environment.
Brainstorm's InfinitySet provides state-ofthe-art augmented reality features used daily
by broadcasters all over the world to create
astonishing shows using virtual sets and
graphics.
Technologies
like
TrackFree™,
or
unique features such as TeleTransporter,
3D Presenter or VideoGate, are helping
customers of all sizes to create amazing
virtual content to better engage audiences, as
shown recently at the opening ceremony of
the 2018 Winter Games in PyeongChang.
Aston itself showcases advanced graphics
creation tools and object properties, including
advanced primitives, textures, materials,
shaders and many more, and features a userfriendly, contextual interface that speeds up
and facilitates the designer's operation.
Consequently, Aston is able to perform
at its best in any graphics application,
from channel branding to news and sports
graphics with charts, classifications or
bumpers, and from data-driven statistics to
augmented reality interactive objects.
To complete the graphics range, and for
the first time at BroadcastAsia, Brainstorm is
showcasing Neuron, Brainstorm's pathway
to broadcast graphics, traffic and branding
management solution.
Neuron is an integrated, MOS-compatible
template-based system that allows for
complex graphics integration not only in the
newsroom, but also in most of the common
broadcast workflows, with the support of
continuity and broadcast traffic as well.
David Alexander, Brainstorm's Commercial
Director, said: "We are delighted to be once
again at BroadcastAsia, and with an increase
in the size of our booth space as well.
"Asia in general is of upmost importance

in Brainstorm's commercial strategy and our
commitment to the region is proven once
again with our presence at BroadcastAsia,
along with other events such as the Asia
Reseller Meeting in Vietnam back in March,

and many others to come as we continue to
expand our presence in the area in tandem
with the growth in the number of regionallybased Brainstorm personnel."
www.brainstorm3d.com

InfinitySet provides state-of-the-art AR features
http://www.brainstorm3d.com http://www.brainstorm3d.com http://www.winmedia.org http://exhibitors.ubmasia.com/ConnecTechAsia2018/en-US/exhibitor/141686/win-asia-software http://www.winmedia.org
Table of Contents for the Digital Edition of BCA Show Daily - Day 3
