BCA Show Daily - Day 3 - 12

12

SUNTEC SINGAPORE

MARINA BAY SANDS * SUNTEC SINGAPORE

A part of

Show Daily | Thursday 28 June 2018

ARRI Filters - The Front ARRI Adds New SRH-3
Stabilised Remote Head
Line of Image Control
The new ARRI Full Spectrum Neutral Density filter serves
as the front line of image control...

The well-received and sophisticated ARRI Camera
Stabiliser Systems line just got bigger...

A

T

logical addition to ARRI's high-quality
product line, this external FSND filter not
only offers protection but has a palpable effect
on image quality.
ARRI is familiar with premium filters; the
ALEXA Mini and the AMIRA cameras come
equipped with an internal FSND filter that is
highly respected in the industry for its pure
colour neutrality. Based on this expertise,
ARRI is now expanding on its offerings with
additional front filters complete with premium
coatings and direct part marking.
The optical-quality, Schott B270i glass used
in the ARRI FSND filter is manufactured to a
very high standard. The glass is polished
The ARRI FSND filter
comes in two sizes

completely flat on both sides of the filter, with
completely parallel surfaces.
The edges of the ARRI FSND filters are
perfectly c-shaped which reduces glass
chipping and makes for easier and safer
mounting. ARRI's FSND filter edges have also
been coloured black to prevent the scattering
of light.
Fast inventory tracking is allowed through
unique, laser-engraved barcodes.
Multiple layers of ND coating, antireflective (AR) coating, hydrophobic coating,
oleophobic coating, as well as a final "hard"
coating have been applied to both sides of
the filter (a feature only offered by ARRI).
The coating makes the filters
more robust and extends their
life, prolonging the return on
investment.
The ARRI FSND filter comes
in 6.6"x 6.6" and 4"x 5.65"
sizes.
Visit ARRI at booth 4L2-01.
www.arri.com

he SRH-3 is a threeaxis fully stabilised
remote head allowing for
cameras to go where no
person can, with increased
flexibility and ease.
Whether it be on set, in
a studio, or at an event,
this compact but highquality stabilised remote
head offers solutions that
were simply not previously
possible at such levels of SRH-3 is light
and compact
precision.
To provide outstanding stabilisation, the
motors inside the ARRI Stabilised Remote
Head SRH-3 can compensate for external
centrifugal force by adding extra motor power.
The SRH-3 can also be remote controlled
with its newly designed, joystick-based ARRI
SRH-3 control board with optional wheels.
The ARRI Stabilised Remote Head SRH-3
is extremely compact and light, weighing in
at 9kg (19.8lbs). However, the lower weight
does not equate to lower support capabilities;

the SRH-3 is able to
handle payloads of up to
30kg (66lbs) - in excess of
three times its own weight.
When
working
with
high-end
image
capturing
systems,
don't compromise on a
stabilised remote head
due to the price tag.
Nevertheless, the ARRI
Stabilised Remote Head
SRH-3 has taken expense
into consideration. Despite
its premium features, the SRH-3 is very
budget friendly.
The ARRI Stabilised Remote Head SRH3 is perfectly compatible with other ARRI
products and workflows but can also be
used with a variety of non-ARRI brands.
ARRI stands behind its products, continually
offering years of service and update.
Visit ARRI at booth 4L2-01.
www.arri.com

New Mediacorp Solution Enables Advertisers
to Optimise Blended Cost-Per-Viewer Buys
Mediacorp has introduced a new way of optimising video buys
based on blended cost-per-viewer (CPV) across screens...

T

he blended CPV model provides optimal
reach at the most cost-effective rate
across Mediacorp's TV channels and overthe-top platform, Toggle. The solution was
developed in close partnership with Mindshare
and Unilever.
With audiences consuming more content
across multiple screens, advertisers often
struggle to achieve efficient buys across
screens due to different measurement
methodologies across digital and TV.
Mediacorp has taken a huge step towards
unifying linear and non-linear media buying by
leveraging its wealth of media data points. By
owning all free-to-air TV channels and videoon-demand platform, Toggle, media budgets
can be better deployed across video screens
with the goal of improving reach at a better
CPV. Campaign results using the blended CPV
model have therefore exceeded expectations
with key clients, notably Unilever's first
campaign in the FMCG sector.

Mediacorp's over-the-top
platform, Toggle

Melissa Tang, Managing Director of
Mindshare Singapore, said: "Consumers
are multi-screening, so the industry needs
to adapt its approach to TV and digital video
planning. Mindshare is delighted to be the first
to collaborate with Mediacorp in developing a
new model that is reflective of how people in

Singapore are experiencing media today."
Jennifer Chase, Vice President, Digital
Sales of Mediacorp, said: "The key
benefit of blended CPV is that we can
offer advertisers a screen-agnostic
media buying solution that
will reach audiences in a

premium long-form environment regardless
of the device they prefer. This data-driven
approach maximises target audience reach at
the most cost-effective rate."
Javed Jafri, Channel Communication
Manager of Unilever, said: "We are constantly
looking for partners in improving the
efficiency and effectiveness in reaching more
consumers. While TV remains a credible
source of advertising, we need to adapt our
multi-video solution to meet the changing
consumer habits. With Singapore being a
multi-screen market, we believe multi-video
solutions will help us in creating meaningful
relationships with our consumers."
The blended CPV buying approach paves
the way for advertisers across many other
sectors to run more efficient campaigns that
truly mirror their audience's cross-media
habits.
Mediacorp's Digital Transformation - the
Journey, the Lessons and the Future takes
place today 1.30pm at BroadcastMedia.
www.mediacorp.sg
Javed Jafri, Unilever
http://www.arri.com http://www.arri.com http://www.arri.com http://www.arri.com http://www.mediacorp.sg http://www.mediacorp.sg
Table of Contents for the Digital Edition of BCA Show Daily - Day 3
