BCA Show Daily - Day 3 - 14

SUNTEC SINGAPORE

A part of

MARINA BAY SANDS * SUNTEC SINGAPORE

Show Daily | Thursday 28 June 2018

HDR Denmark Uses Nevion IP RemoteProduction Solution for Live Horse Racing
HDR Denmark, a full-service provider to the broadcast industry, has deployed Nevion equipment
and software for IP-based remote-production...

evion, an award-winning provider of
virtualised media production solutions, is
represented in Asia Pac by Magna Systems &
Engineering.
The solution enables HDR to provide the
infrastructure needed for its production
partner STV A/S to cover live horse racing
in Denmark with a minimum crew on-site.
It also makes optimum use of resources
in the central studio and control room in
Copenhagen.
HDR Denmark selected Nevion's softwaredefined media node Virtuoso for JPEG
2000 IP WAN transport with FEC protection,
its VikinX Sublime X2 hybrid router for
baseband routing in the central facilities, and
some Flashlink equipment for AV processing
and Tally. HDR also picked VideoIPath to
control the whole set-up from the central
location. The implementation process ran
smoothly, with the solution going live just
three months after the project started - in
time for the launch of a new race track

channel in January 2018.
Regular productions are now taking place,
with just one cameraman and two journalists
at the race track and one host, one guest
and one producer at the central location in
Copenhagen. The equipment is transported
to the race track in a car and set up by the
cameraman onsite. Live productions feature
up to six video feeds from the race tracks and
three return feeds, as well as multiple audio,
including comms.
In all, STV A/S is now providing
coverage of 260 race days a year,
from nine different tracks for the
race track channel, Fast Track.
Marc
Bostrøm,
System
Integrator at HDR Denmark, said:
"With horse racing having a
comparatively small audience in
Denmark, the production could
not be of the same magnitude
as some of the larger shows and
events we handle, otherwise it

would not be viable. We recognised that IP
remote production was the only option to
achieve the level of nimbleness and costeffectiveness we needed. The Nevion solution
provided all this and gave us the centralised
control, low latency and the protection we
needed too."
"IP remote production makes it
economically
possible
to
provide
professional coverage for sports that do
not have a huge audience, which obviously

benefits the viewers and also provides a
viable business for us," added Bostrøm.
"With Nevion's help, we have learnt a lot
about the possibilities offered by IP, and we
are looking at ways to capitalise further on
this."
Hans Hasselbach, Chief Commercial Officer
at Nevion, said: "Often discussions around
IP remote production focus on making largescale, high-profile, international productions
cheaper. This project shows IP can also
extend the opportunities for
live production and create new
revenue streams. We are proud
to have helped HDR Denmark
achieve this for their business."
Magna Systems & Engineering
is exhibiting at booth 4M2-01.
www.magnasys.tv
www.nevion.com

Nevions VideoIPath

Do-It-All Business Intelligence for Media
According to a 2018 study published by Forrester Research, Digital Insights Are the New Currency of Business...

usinesses are drowning in data, but
starving for insights. Worse, they have
no systematic way to consistently turn data
into action." What does this mean for the
broadcast industry?
With today's consumers accessing content
any place, any time, and on any device, it
has become increasingly difficult for media
companies to accurately track consumption
and demographic data and maximise
advertising revenue. With less control over
the viewer relationship, it is more important
than ever to deliver exceptional content and
better targeted campaigns using sophisticated
audience analysis.

Companies can make smarter programming decisions

When it comes to advertising analytics,
current business intelligence tools are
struggling to keep pace with changing
viewer habits. Most provide a generic
reporting front end, some dashboards, and
complex integration options - making their
implementation and operation anything but
easy.
Others claim to fully integrate with thirdparty platforms, but really only work
with some applications. And even then,
it's conditional. Ultimately, most media
businesses become so frustrated with their
analytics tools that they end up switching
back to consolidating reports from multiple
systems - in a spreadsheet.
Without precise knowledge of how their
spots drive sales for advertisers, media
companies are unable to capture the real
value of their ad inventory. In an ideal
world, they would be able to use data to:
make better programming and production
decisions with detailed insight into who is
watching which shows; forecast the market
potential and revenue of new films, television

Users can customise the relevant data

programmes, music, books or other media;
identify undesirable trends in customer
engagement and proactively respond to
retain "at-risk" subscribers; analyse social
media buzz to assess marketing campaigns,
engage fans, and identify major influencers;
gauge the effectiveness of existing campaigns
and develop better-targeted promotions
based on past performance and customer
demographics; and monitor performance of
retail distribution channels to help improve
profit and increase market share.

Imagine
Communications
is
addressing this challenge with
the introduction of xG Scorecard
- a next-generation analytics and
business intelligence tool designed
specifically for the media industry.
xG Scorecard blends all relevant
performance and audience data
into a single view that can be
customised to meet the needs of
specific users.
The
system's
multi-source
capabilities make it possible to pull together
data from traditional sales and traffic
systems, operational databases, ratings,
clickstream and even social networks to build
a comprehensive view of audiences.
Delivering at-a-glance, real-time insights and
precise knowledge of how spots drive sales
for advertisers, this first-of-its-kind reporting
tool enables media companies to make
smarter programming decisions and capture
the real value of their ad inventory.
Visit us on Stand: 4T1-01.
www.imaginecommunications.com

http://www.magnasys.tv http://www.magnasys.tv http://www.nevion.com http://www.nevion.com http://www.imaginecommunications.com http://www.imaginecommunications.com

Table of Contents for the Digital Edition of BCA Show Daily - Day 3