Conversation Strategy - 25

OUR GLOBAL GOALS

HOW WE WILL GET THERE
We will be focusing on three key areas:
sustainable production, reducing food
loss and waste, and sustainable diets.
For sustainable production, we will
champion crops and aquaculture that
have most impact on landscapes,
support producer improvement
projects, and engage the full value
chain to develop innovative integrated
landscape approaches. We will also
reduce the pressure for habitat
conversion by focusing on degraded
soils and improving soil quality to
increase yields, as well as restoring
agricultural land so it can be once
again used for cultivation.
With regards to food loss and waste,
we will focus on post-harvest loss
in Africa and Asia and on consumer
waste globally. Our efforts will involve
running awareness campaigns to
educate consumers and working with
the private sector to understand the
largest drivers of food waste. Tools and
methodologies have been developed
to measure loss and waste. We will

partner with companies to change the
business of food, to redesign delivery
and consumption models to reduce
waste and redistribute surplus.
And we will work to shift diets towards
healthier and more sustainable choices.
We will ensure nutritional needs drive
food production and not vice versa by
encouraging governments to incentivize
healthier, more sustainable diets. We
will also work with companies to offer
more local, seasonal and sustainable
products and with consumers to make
more informed choices.

OUTCOMES BY 2030
n	 50 PER CENT OF THE AREA USED FOR
AGRICULTURE AND AQUACULTURE IS SUSTAINABLY
MANAGED, WITH NO HABITAT CONVERSION.
n	 50 PER CENT REDUCTION IN GLOBAL FOOD WASTE
AND A DECREASE IN POST-HARVEST LOSS.
n	 50% OF FOOD CONSUMPTION IS IN LINE WITH
WHO/FAO DIETARY GUIDELINES IN TARGET
COUNTRIES.

WWF-INT Strategy Report 2018 page 25



Table of Contents for the Digital Edition of Conversation Strategy

Contents
Conversation Strategy - Cover1
Conversation Strategy - Contents
Conversation Strategy - 3
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Conversation Strategy - Cover4
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2022
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2021
https://europe.nxtbook.com/nxteu/wwfintl/tcops
https://europe.nxtbook.com/nxteu/wwfintl/60th_anniversary
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2020
https://europe.nxtbook.com/nxteu/wwfintl/freshwater_fishes_report
https://europe.nxtbook.com/nxteu/wwfintl/ghost_gear_report
http://europe.nxtbook.com/nxteu/wwfintl/covid19_report
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2019
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2018
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_summary
http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_full
http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2017
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2015
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-de
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-fr
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013
http://europe.nxtbook.com/nxteu/wwf_france/rapport_dactivite_2011-2012
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2012
https://www.nxtbookmedia.com