© naturepl.com / Denis-Huot / WWF, inset © Jamie Cotten / IFAW / WWF-US WILDLIFE 2018 THE CHALLENGE SINCE 1970, GLOBAL POPULATIONS OF FISH, BIRDS, MAMMALS, AMPHIBIANS AND REPTILES HAVE FALLEN BY MORE THAN HALF. THIS DRAMATIC DECLINE IS THE RESULT OF PEOPLE DESTROYING AND DAMAGING VAST AREAS OF NATURAL HABITAT. IT HAS ALSO BEEN CAUSED BY OVER-EXPLOITATION − THROUGH UNSUSTAINABLE LEVELS OF HUNTING, FISHING AND HARVESTING AND THROUGH POACHING FOR THE ILLEGAL WILDLIFE TRADE. WE NEED TO ACT NOW TO REVERSE THE LOSS OF NATURE AND CREATE A FUTURE WHERE WILDLIFE THRIVES AGAIN. Our goal; wildlife thriving - the world's most threatened and ecologically, economically and culturally important species are secure in the wild. WWF-INT Strategy Report 2018 page 14http://www.naturepl.com