OUR GLOBAL GOALS PEOPLE WE NEED TO BUILD A POSITIVE BELIEF IN THE FUTURE The nature conservation and human development agendas are one and the same. Nature's integrity depends on our responsible and wise behaviours, while people's health, happiness, society and economy depend on a rich, productive and diverse nature. There is not going to be an equitable and prosperous future for people in a degraded planet. Most people across the world feel a strong emotional connection with nature - but few appreciate the benefits of nature's services to us and risks associated to its loss. We desperately need people everywhere to understand how nature provides life's essentials and the devastating impact resulting from inaction. And we need to build a positive belief in the future - that we can reverse the loss of nature and our lives can, and will, change for the better not worse. By improving access to information, connecting through initiatives and on the internet, we will support and mobilise hundreds of millions of people to help shape a sustainable future for our society and the planet. Helping people discover the true value of nature in their lives - and how every person has a role to play to preserve it. Helping individuals and communities adopt new ways of living that have a positive impact on nature and their own lives. And working with corporations, governments and international bodies to create new and innovative solutions at scale. THERE IS NOT GOING TO BE AN EQUITABLE AND PROPSEROUS FUTURE FOR PEOPLE IN A DEGRADED PLANET WWF-INT Strategy Report 2018 page 13