OUR THEORY OF CHANGE BETTER CHOICES From local people-led conservation to influencing the biggest global drivers, we will work with others for the following global outcomes by 2030: FROM A ONE PLANET PERSPECTIVE PRESERVE NATURAL CAPITAL REDIRECT FINANCIAL FLOWS PRODUCE BETTER EQUITABLE RESOURCE GOVERNANCE CONSUME MORE WISELY ECOSYSTEM INTEGRITY BIODIVERSITY CONSERVATION GLOBAL OUTCOMES PROTECT AND RESTORE AT LEAST 30 PER CENT OF LAND AND SEA. ELIMINATE THE ILLEGAL WILDLIFE TRADE AND REDUCE OVEREXPLOITATION. HALT DEFORESTATION AND DEGRADATION. FOOD, WASTE & WATER ENERGY KEEP THE MOST IMPORTANT RIVERS FLOWING. DOUBLE SUSTAINABLE FISHERIES. HALVE THE IMPACTS OF THE FOOD SYSTEM. REDUCE GREENHOUSE GAS EMISSIONS BY 40 PER CENT. WWF-INT Strategy Report 2018 page 7