In Broadcast - October 2012 - 69

ISSUE 13 - OCTOBER 2012 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

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InFILE

Inserting Graphic Ads And Text In Video Feeds
By Laszlo Zoltan, Vice President, DVEO Division of Computer Modules
Broadcasters, content providers, cable and Telco TV operators are seeking ways to increase revenue, without a hefty investment in equipment or labour. At the same time, businesses are seeking cost-effective advertising options to increase their sales. Inserting graphic advertising and text ads in video feeds, both on the air and online, is a solution for all parties… and an innovative way to market products. Local or regional advertisers beneﬁt from running “image ads” and/or “text ads” in local broadcasts. Graphic ads are a value-added option for existing advertisers. This makes TV and web advertising possible for small businesses. DVEO’s broadcast quality branding and ad insertion system, the Ad Serter IP/ASI/SDI, inserts graphical ads, logos, CG, graphics, scrolling text, and alerts into video feeds to mobile devices, with scheduled input. The Ad Serter enables operators to “brand” their video content with images, add sidebars and scrolling text for crawling messages, weather bulletins and alerts. The Ad Serter inserts images and text anywhere on SD live streams with any degree of transparency. (Optional HD plus SD version available.) Graphics, logos, and text can be static, blinking, or rotating. Graphical elements such as programmable fonts, fancy boxes, borders, background colours, and identifiers can also be used to enhance the video content. Scrolling or horizontally crawling text can be inserted inside these areas. The Ad Serter supports 1080i/p, 720p, 480i, or custom resolution video. The control software features drag and drop placement. The Windows-based system also features schedule-based image insertion. This is ideal for running date-specific ads. Graphic ads and text can also be scheduled to run within an advertiser’s regular commercial spot, to highlight new products or a big sale. The Ad Serter makes ad creation possible at the cable head end – without expensive graphics systems. Operators can select arbitrary locations for graphics and easily change the position. The system selects transport streams by program numbers or PIDs. DVEO can also create customised systems to meet customers’ needs. Many CG, graphics, and logo inserters work only with SD or HD video. DVEO’s optional SD plus HD version does both.
Laszlo Zoltan

The Ad Serter allows operators to monetise video content via graphical ads, sidebars, and crawls. It is useful for adding logos and text to make news broadcast segments more informative and entertaining. The system inserts news feeds from RSS in any language, with programmable fonts and background colours. The Ad Serter can also provide a Vote Tally Overlay for elections coverage or interactive sports. And as an Emergency Alert message inserter, the messages can be quickly revised in real-time. With the many options for positioning, special effects, and scheduling, we expect graphics and text ads in video feeds to become very popular with advertisers and broadcasters. ■

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