In Broadcast - October 2012 - 68


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 13 - OCTOBER 2012

InFILE
Squeezing More Bits Per Buck Cont.
products and keeping costs down.” RGB Network’s newest innovation, ‘just-in-time-packaging’ (JITP), unveiled at IBC, is claimed as a first of its kind capability that enables video service providers to deliver adaptive bitrate VOD, and network digital video recorder (nDVR) services without pre-packaging all their video assets in each of the adaptive streaming protocols. “JITP packages programmes on-the-fly into the appropriate protocol only when the content is requested by viewers on a specific device, reducing costly storage and reducing bandwidth issues,” explains Farassat. “It is an enhancement to RGB’s existing TransAct Packager solution and also includes applications for VOD and nDVR enabling catch-up and restart TV. In doing so, by accommodating increasingly personalised viewing habits and equally providing the ability to build up content libraries, JITP allows VSPs to satisfy consumer demand, and also benefit from increased customer loyalty.” block like components that give users more precise control of their workflows than ever before. It enables emerging and customdeveloped technologies to be quickly and easily integrated without significant disruption to existing processes – thus enabling media organisations to respond faster than ever before to new platforms, new consumer trends and new business opportunities.” French compression experts ATEME, understands that with constraints on networks many operators need to stay with the same compression standard – MPEG-2 or MPEG-4. Its aim is therefore to squeeze more bits out of those, while working in parallel on the successor compression standard HEVC (High Efficiency Video Coding). It released new software core encoder EAVC4 this summer, which customers of ATEME’s TITAN encoding platform (such as DirecTV and GTD in Chile) are testing to learn what bandwidth reductions it will enable in their VOD or live multiplatform services. “We expect them to see gains of around 20%,” notes Chief Strategy Officer Benoit Fouchard. “For some customers who do not need to reduce bandwidth, may use EAVC4 simply to increase the density in software transcoding; in which case we expect them to treble throughput of their existing transcoding farm. So this software release is a major event for our clients.” Advances in H.264 are being delivering in tandem with R&D on HEVC among compression specialists with the latter aimed toward greater volumes of IPdelivered video and UltraHD transmission at 4K and above. “Having a

Cloud Solutions
The scalability of the cloud is perfectly suited for processorintensive jobs like encoding and transcoding. Some solutions incorporate a hybrid approach with encoding performed locally with easy scalability into a virtualised cloud environment. While media companies have begun outsourcing their back office functions to the Cloud it’s been a slower evolution to transition production and digital assets. There are concerns about the privacy and security. The direction of travel though is inevitable with the majority of workflows moving from the desktop to the Cloud. Once companies get comfortable with it, then more and more of the heavy lifting like encoding, transcoding, archive and retrieval will flow there. Arguably the best known cloud-based Software-as-aService encoder is Encoding. com. It claims to be the only such service to offer performance guarantees. Volume files are automatically encoded to the preset encoding profile and delivered to SFTP/FTP or Rackspace and Amazon Web Services with which it is integrated. Desktop batch encoding is supported via an Adobe Air application. Mobile output is easily configured for iOS devices as well as some Android and BlackBerry devices. Zencoder also claims to be the largest such vendor around. Earlier this year it added support for Dolby Digital Plus and closed captioning. It also partnered with Aspera to improve transfer speeds of large files. Unveiled in April, Haivision’s Hyperstream simplifies and automates transcoding via Amazon’s EC2 cloud with global delivery via the Akamai content delivery network to desktop or mobiles. Transcoding is based on Haivision’s KulaByte which is already firmly established for streaming live events to Dynamic Flash and Adaptive HTTP live streaming networks. Sorenson’s Squeeze Managed Cloud offers high-volume cloudbased video encoding built on Amazon Web Services and placing its robust and popular Squeeze Ser ver encoding engine at its core. Customers will get the same features found in Sorenson Squeeze, such as a wide selection of formats (Flash, H.264, Adaptive Bitrate, QuickTime, WMV and WebM) and advanced pre-processing filters. Squeeze will access source files from local and remote locations with fast file upload using technology from Aspera.

Matt Smith, VP, Internet Television Strategy and Solutions, Envivio

“

...Looking at the success and broad adoption of H.264, we are very excited about the future and what HEVC/H.265 will bring.

”

Dynamic Workflows
68 The actual encoding, transcoding and compression is only part of the challenge – the operational workflows surrounding these functions are just as critical to meeting media organisations’ business and technical goals. It’s with these issues in mind that Digital Rapids launched its Kayak dynamic workflow platform in Europe at IBC. Explains Nann: “Unlike workflow solutions that orchestrate between separate applications, Kayak features exceptionally fine-grained modularity with building-

heritage of engineering within and around MPEG-4, we think the industry is about to advance another level, where compression plays a huge role in delivering optimal quality with optimised throughput and bandwidth – basically the best ‘bang for bit’,” notes Matt Smith, VP, Internet Television Strategy and Solutions, Envivio. “Looking at the success and broad adoption of H.264, we are very excited about the future and what HEVC/H.265 will bring.” As a premium service and for a limited number of channels, there will be no difficulty to find satellite, cable or even terrestrial bandwidth for UHDTV, even using just MPEG-4 as compression standard. “Just like for3D, the most immediate challenges are the production of UHDTV content and the delivery of an affordable and significantly enhanced over HD viewing experience,” says Fouchard. “From this perspective, UHDTV is still in its infancy. I remember NHK back in 2005 explaining that UHDTV was for deployment from 2020. Seven years later I cannot provide a better guess.” ■

Digital Rapid’s Kayak Transcode Manager with various target devices


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Table of Contents for the Digital Edition of In Broadcast - October 2012

In Broadcast - October 2012
Contents
PO Group Invest in 4k SGO Mistika Solution
BBC Entertainment Launches in Malaysia
AJA KI Pro Eases Elton John Show Workflow Transition
Bolshoi Theatre Install RTS System
Canal+ Sports Opts for Orad Power Wall
SIS LIVE Rolls Out OB 14 HD Truck
OCC’s Bill Smith Answers on the Technical Challenges
4KTV? Not So Fast!
ChyronIP Powers Graphics on Newtek Tricaster
Take Control With Rascular’s Helm
In Broadcast - October 2012 - Intro
In Broadcast - October 2012 - In Broadcast - October 2012
In Broadcast - October 2012 - 2
In Broadcast - October 2012 - Contents
In Broadcast - October 2012 - PO Group Invest in 4k SGO Mistika Solution
In Broadcast - October 2012 - 5
In Broadcast - October 2012 - BBC Entertainment Launches in Malaysia
In Broadcast - October 2012 - 7
In Broadcast - October 2012 - 8
In Broadcast - October 2012 - 9
In Broadcast - October 2012 - 10
In Broadcast - October 2012 - 11
In Broadcast - October 2012 - 12
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In Broadcast - October 2012 - 29
In Broadcast - October 2012 - AJA KI Pro Eases Elton John Show Workflow Transition
In Broadcast - October 2012 - 31
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In Broadcast - October 2012 - 33
In Broadcast - October 2012 - 34
In Broadcast - October 2012 - 35
In Broadcast - October 2012 - 36
In Broadcast - October 2012 - 37
In Broadcast - October 2012 - Bolshoi Theatre Install RTS System
In Broadcast - October 2012 - 39
In Broadcast - October 2012 - 40
In Broadcast - October 2012 - 41
In Broadcast - October 2012 - Canal+ Sports Opts for Orad Power Wall
In Broadcast - October 2012 - 43
In Broadcast - October 2012 - 44
In Broadcast - October 2012 - 45
In Broadcast - October 2012 - 46
In Broadcast - October 2012 - 47
In Broadcast - October 2012 - 48
In Broadcast - October 2012 - SIS LIVE Rolls Out OB 14 HD Truck
In Broadcast - October 2012 - 50
In Broadcast - October 2012 - 51
In Broadcast - October 2012 - 52
In Broadcast - October 2012 - 53
In Broadcast - October 2012 - OCC’s Bill Smith Answers on the Technical Challenges
In Broadcast - October 2012 - 55
In Broadcast - October 2012 - 4KTV? Not So Fast!
In Broadcast - October 2012 - 57
In Broadcast - October 2012 - 58
In Broadcast - October 2012 - 59
In Broadcast - October 2012 - ChyronIP Powers Graphics on Newtek Tricaster
In Broadcast - October 2012 - 61
In Broadcast - October 2012 - 62
In Broadcast - October 2012 - 63
In Broadcast - October 2012 - Take Control With Rascular’s Helm
In Broadcast - October 2012 - 65
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In Broadcast - October 2012 - S1
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