In Broadcast - October 2012 - 69


ISSUE 13 - OCTOBER 2012 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InFILE

Inserting Graphic Ads And Text In Video Feeds
By Laszlo Zoltan, Vice President, DVEO Division of Computer Modules
Broadcasters, content providers, cable and Telco TV operators are seeking ways to increase revenue, without a hefty investment in equipment or labour. At the same time, businesses are seeking cost-effective advertising options to increase their sales. Inserting graphic advertising and text ads in video feeds, both on the air and online, is a solution for all parties… and an innovative way to market products. Local or regional advertisers benefit from running “image ads” and/or “text ads” in local broadcasts. Graphic ads are a value-added option for existing advertisers. This makes TV and web advertising possible for small businesses. DVEO’s broadcast quality branding and ad insertion system, the Ad Serter IP/ASI/SDI, inserts graphical ads, logos, CG, graphics, scrolling text, and alerts into video feeds to mobile devices, with scheduled input. The Ad Serter enables operators to “brand” their video content with images, add sidebars and scrolling text for crawling messages, weather bulletins and alerts. The Ad Serter inserts images and text anywhere on SD live streams with any degree of transparency. (Optional HD plus SD version available.) Graphics, logos, and text can be static, blinking, or rotating. Graphical elements such as programmable fonts, fancy boxes, borders, background colours, and identifiers can also be used to enhance the video content. Scrolling or horizontally crawling text can be inserted inside these areas. The Ad Serter supports 1080i/p, 720p, 480i, or custom resolution video. The control software features drag and drop placement. The Windows-based system also features schedule-based image insertion. This is ideal for running date-specific ads. Graphic ads and text can also be scheduled to run within an advertiser’s regular commercial spot, to highlight new products or a big sale. The Ad Serter makes ad creation possible at the cable head end – without expensive graphics systems. Operators can select arbitrary locations for graphics and easily change the position. The system selects transport streams by program numbers or PIDs. DVEO can also create customised systems to meet customers’ needs. Many CG, graphics, and logo inserters work only with SD or HD video. DVEO’s optional SD plus HD version does both.
Laszlo Zoltan

The Ad Serter allows operators to monetise video content via graphical ads, sidebars, and crawls. It is useful for adding logos and text to make news broadcast segments more informative and entertaining. The system inserts news feeds from RSS in any language, with programmable fonts and background colours. The Ad Serter can also provide a Vote Tally Overlay for elections coverage or interactive sports. And as an Emergency Alert message inserter, the messages can be quickly revised in real-time. With the many options for positioning, special effects, and scheduling, we expect graphics and text ads in video feeds to become very popular with advertisers and broadcasters. ■

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NE

69

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Table of Contents for the Digital Edition of In Broadcast - October 2012

In Broadcast - October 2012
Contents
PO Group Invest in 4k SGO Mistika Solution
BBC Entertainment Launches in Malaysia
AJA KI Pro Eases Elton John Show Workflow Transition
Bolshoi Theatre Install RTS System
Canal+ Sports Opts for Orad Power Wall
SIS LIVE Rolls Out OB 14 HD Truck
OCC’s Bill Smith Answers on the Technical Challenges
4KTV? Not So Fast!
ChyronIP Powers Graphics on Newtek Tricaster
Take Control With Rascular’s Helm
In Broadcast - October 2012 - Intro
In Broadcast - October 2012 - In Broadcast - October 2012
In Broadcast - October 2012 - 2
In Broadcast - October 2012 - Contents
In Broadcast - October 2012 - PO Group Invest in 4k SGO Mistika Solution
In Broadcast - October 2012 - 5
In Broadcast - October 2012 - BBC Entertainment Launches in Malaysia
In Broadcast - October 2012 - 7
In Broadcast - October 2012 - 8
In Broadcast - October 2012 - 9
In Broadcast - October 2012 - 10
In Broadcast - October 2012 - 11
In Broadcast - October 2012 - 12
In Broadcast - October 2012 - 13
In Broadcast - October 2012 - 14
In Broadcast - October 2012 - 15
In Broadcast - October 2012 - 16
In Broadcast - October 2012 - 17
In Broadcast - October 2012 - 18
In Broadcast - October 2012 - 19
In Broadcast - October 2012 - 20
In Broadcast - October 2012 - 21
In Broadcast - October 2012 - 22
In Broadcast - October 2012 - 23
In Broadcast - October 2012 - 24
In Broadcast - October 2012 - 25
In Broadcast - October 2012 - 26
In Broadcast - October 2012 - 27
In Broadcast - October 2012 - 28
In Broadcast - October 2012 - 29
In Broadcast - October 2012 - AJA KI Pro Eases Elton John Show Workflow Transition
In Broadcast - October 2012 - 31
In Broadcast - October 2012 - 32
In Broadcast - October 2012 - 33
In Broadcast - October 2012 - 34
In Broadcast - October 2012 - 35
In Broadcast - October 2012 - 36
In Broadcast - October 2012 - 37
In Broadcast - October 2012 - Bolshoi Theatre Install RTS System
In Broadcast - October 2012 - 39
In Broadcast - October 2012 - 40
In Broadcast - October 2012 - 41
In Broadcast - October 2012 - Canal+ Sports Opts for Orad Power Wall
In Broadcast - October 2012 - 43
In Broadcast - October 2012 - 44
In Broadcast - October 2012 - 45
In Broadcast - October 2012 - 46
In Broadcast - October 2012 - 47
In Broadcast - October 2012 - 48
In Broadcast - October 2012 - SIS LIVE Rolls Out OB 14 HD Truck
In Broadcast - October 2012 - 50
In Broadcast - October 2012 - 51
In Broadcast - October 2012 - 52
In Broadcast - October 2012 - 53
In Broadcast - October 2012 - OCC’s Bill Smith Answers on the Technical Challenges
In Broadcast - October 2012 - 55
In Broadcast - October 2012 - 4KTV? Not So Fast!
In Broadcast - October 2012 - 57
In Broadcast - October 2012 - 58
In Broadcast - October 2012 - 59
In Broadcast - October 2012 - ChyronIP Powers Graphics on Newtek Tricaster
In Broadcast - October 2012 - 61
In Broadcast - October 2012 - 62
In Broadcast - October 2012 - 63
In Broadcast - October 2012 - Take Control With Rascular’s Helm
In Broadcast - October 2012 - 65
In Broadcast - October 2012 - 66
In Broadcast - October 2012 - 67
In Broadcast - October 2012 - 68
In Broadcast - October 2012 - 69
In Broadcast - October 2012 - 70
In Broadcast - October 2012 - 71
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In Broadcast - October 2012 - S1
In Broadcast - October 2012 - S2
In Broadcast - October 2012 - S3
In Broadcast - October 2012 - S4
In Broadcast - October 2012 - S5
In Broadcast - October 2012 - S6
In Broadcast - October 2012 - S7
In Broadcast - October 2012 - S8
In Broadcast - October 2012 - S9
In Broadcast - October 2012 - S10
In Broadcast - October 2012 - S11
In Broadcast - October 2012 - S12
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
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http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
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