In Broadcast - October 2012 - 28


I N T E R N A T I O N A L

N E W S

WWW.INBROADCAST.COM | ISSUE 13 - OCTOBER 2012

InPLAY

Christie Projects 3D To
At IBC2012, Christie’s ‘Big Screen’ event demonstrated laser projection that achieved light levels normally only seen with 2D projection. Steven Preston attended the screening and spoke to Christie’s Dr Don Shaw about the technology behind the demonstration…

Simulated image comparison Hugo: Left, 14 foot-Lamberts; Right, 3 foot-Lamberts

28

Billed as The Golden Ticket event at the IBC Big Screen, the laser projection demonstration aimed to show just what could be achieved with high powered laser projectors in the quest to address the endemic problems with light loss in 3D projection. In his preamble to the event, Christie Entertainment Solutions Senior Director of Product Management, Dr Don Shaw, outlined the impact that 3D had made on the movie business – widely credited with revitalising the box office, driving the rapid adoption of digital cinema, and increasing revenues on screenings. Yet he highlighted that 3D had its shortcomings with some 80% of audience tweets recording negative impressions of 3D movies – citing lack of 3D image, failure to improve the movie, comments on it being a Hollywood gimmick and dislike of the glasses. From a scientific stand-point the

American Academy of Optometry noted higher perceived immersion in the subject, but blurred/double vision, dizziness, disorientation, and motion sickness has been reported. There are solutions: higher frame rates (48/60fps) will reduce the perceived motion blur and judder and improved 3D systems that increase the brightness of the projected image.

Brighter Future
At the IBC demo Shaw said: “Christie firmly believes that the best 3D is the brightest 3D and we need to help exhibitors with solutions that can project compelling, immersive 3D experiences to their screens. “Audiences deserve to see the brightest 3D with 14 ft-L on cinema screens. Our demonstration today will show just how truly spectacular a movie maker’s vision can be when shown at the highest light levels, making the shared experience more immersive, and, ultimately, driving more cinema ticket sales.” While the measurement footLambert is perhaps a little arcane for most, Europeans are probably more familiar with the SI equivalent of candelas-per-square metre. The first clip for the IBC big screen was taken from Transformers: Dark of the Moon 3D, a Paramount Pictures release, directed by Michael Bay. Christie had the film’s stereographer Corey Turner on hand, who explained the losses that poor 3D projection cause at the theatre. Turner, now Vice President,

Post Production oversees all 3D productions for Paramount Pictures, pointed out to the expectant audience that in the backdrop structures in the opening battle scene there were intense firefights between tiny figures raging all around – action that was largely lost at the low light levels achieved in most theatres. Turner also noted that some of the prints were special digital masters, aimed at systems that could deliver

almost twice the brightness of standard 3D projection. But even that ‘limited edition’ only targeted 6 ft-L, still far short of 2D light levels. He expressed his thanks that the technology for brighter cinema exhibition was advancing and applauded Christie for its advancements and advantages in this initiative; advances that he said would enable audiences to see the full detail that the director and crew had placed in every shot.

Director Martin Scorsese on the set of Hugo

Dr Don Shaw at Christie’s IBC presentation


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Table of Contents for the Digital Edition of In Broadcast - October 2012

In Broadcast - October 2012
Contents
PO Group Invest in 4k SGO Mistika Solution
BBC Entertainment Launches in Malaysia
AJA KI Pro Eases Elton John Show Workflow Transition
Bolshoi Theatre Install RTS System
Canal+ Sports Opts for Orad Power Wall
SIS LIVE Rolls Out OB 14 HD Truck
OCC’s Bill Smith Answers on the Technical Challenges
4KTV? Not So Fast!
ChyronIP Powers Graphics on Newtek Tricaster
Take Control With Rascular’s Helm
In Broadcast - October 2012 - Intro
In Broadcast - October 2012 - In Broadcast - October 2012
In Broadcast - October 2012 - 2
In Broadcast - October 2012 - Contents
In Broadcast - October 2012 - PO Group Invest in 4k SGO Mistika Solution
In Broadcast - October 2012 - 5
In Broadcast - October 2012 - BBC Entertainment Launches in Malaysia
In Broadcast - October 2012 - 7
In Broadcast - October 2012 - 8
In Broadcast - October 2012 - 9
In Broadcast - October 2012 - 10
In Broadcast - October 2012 - 11
In Broadcast - October 2012 - 12
In Broadcast - October 2012 - 13
In Broadcast - October 2012 - 14
In Broadcast - October 2012 - 15
In Broadcast - October 2012 - 16
In Broadcast - October 2012 - 17
In Broadcast - October 2012 - 18
In Broadcast - October 2012 - 19
In Broadcast - October 2012 - 20
In Broadcast - October 2012 - 21
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In Broadcast - October 2012 - 23
In Broadcast - October 2012 - 24
In Broadcast - October 2012 - 25
In Broadcast - October 2012 - 26
In Broadcast - October 2012 - 27
In Broadcast - October 2012 - 28
In Broadcast - October 2012 - 29
In Broadcast - October 2012 - AJA KI Pro Eases Elton John Show Workflow Transition
In Broadcast - October 2012 - 31
In Broadcast - October 2012 - 32
In Broadcast - October 2012 - 33
In Broadcast - October 2012 - 34
In Broadcast - October 2012 - 35
In Broadcast - October 2012 - 36
In Broadcast - October 2012 - 37
In Broadcast - October 2012 - Bolshoi Theatre Install RTS System
In Broadcast - October 2012 - 39
In Broadcast - October 2012 - 40
In Broadcast - October 2012 - 41
In Broadcast - October 2012 - Canal+ Sports Opts for Orad Power Wall
In Broadcast - October 2012 - 43
In Broadcast - October 2012 - 44
In Broadcast - October 2012 - 45
In Broadcast - October 2012 - 46
In Broadcast - October 2012 - 47
In Broadcast - October 2012 - 48
In Broadcast - October 2012 - SIS LIVE Rolls Out OB 14 HD Truck
In Broadcast - October 2012 - 50
In Broadcast - October 2012 - 51
In Broadcast - October 2012 - 52
In Broadcast - October 2012 - 53
In Broadcast - October 2012 - OCC’s Bill Smith Answers on the Technical Challenges
In Broadcast - October 2012 - 55
In Broadcast - October 2012 - 4KTV? Not So Fast!
In Broadcast - October 2012 - 57
In Broadcast - October 2012 - 58
In Broadcast - October 2012 - 59
In Broadcast - October 2012 - ChyronIP Powers Graphics on Newtek Tricaster
In Broadcast - October 2012 - 61
In Broadcast - October 2012 - 62
In Broadcast - October 2012 - 63
In Broadcast - October 2012 - Take Control With Rascular’s Helm
In Broadcast - October 2012 - 65
In Broadcast - October 2012 - 66
In Broadcast - October 2012 - 67
In Broadcast - October 2012 - 68
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In Broadcast - October 2012 - S1
In Broadcast - October 2012 - S2
In Broadcast - October 2012 - S3
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In Broadcast - October 2012 - S5
In Broadcast - October 2012 - S6
In Broadcast - October 2012 - S7
In Broadcast - October 2012 - S8
In Broadcast - October 2012 - S9
In Broadcast - October 2012 - S10
In Broadcast - October 2012 - S11
In Broadcast - October 2012 - S12
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