In Broadcast - October 2012 - 61


ISSUE 13 - OCTOBER 2012 | WWW.INBROADCAST.COM

I N T E R N A T I O N A L

N E W S

InMEDIA

Overcoming Web And Mobile Subtitle Challenges
By Gordon Hunter, Chief Sales Officer, Softel
There are both public service and commercial benefits in making content available to as wide an audience as possible. Users frequently ‘watch’ rather than ‘listen’ to streamed content. The provision of language subtitles is also more advantageous to new media operators than for conventional broadcasters as online content might be accessed by viewers globally. In the evolving desktop and mobile video landscape, in many cases, subtitle streams have to be created to match the individual needs of the target viewer platform. The challenge comes in knowing how and what subtitle file format is needed for each new media platform – the format and file types vary widely. In the USA, there is a legal mandate for content owners and broadcasters to make available caption files in the new SMPTE 2052 IP caption file format. Many web and mobile streamer platforms require a caption file which is close in specification to a DFXP ‘timed text’ file, and in Europe the EBU are promoting the EBU-TT subtitle file format. The challenge to media operators is to decide where and when in the subtitle production and management workflow to produce these web and mobile derivative subtitle files. Softel offers a professional subtitle workstation – Swift Create – that is capable of exporting subtitle files in many different formats. This is the easiest way for subtitle service companies to deliver multiformat subtitle files to their media distribution customers. Content distribution facilities then have the challenge of transcoding the master video into the wide range of compressed video streaming file formats required for the various platforms. In this case it makes sense to produce the IP File formats for multiplatform development subtitle files as part of the video
Gordon Hunter

transcoding process. Transcoder suppliers frequently license subtitle plug-ins from subtitle specialists, such as Softel’s Swift vTX filebased subtitle processor. It offers the means to extract subtitles from the source video and create IP format subtitle files, or they can offer transcoding from one subtitle file format to another. Many MAM suppliers offer Softel’s Swift vTX OEM subtitle plug-ins to facilitate subtitle browsing, QC and multi-format subtitle file export. Additionally, a standalone Swift vTX subtitle file format transcoder offers the ultimate flexibility to be deployed as an independent tool in the media publishing process. S o f t e l ’s c o m p r e h e n s i v e guide examining subtitling and closed captioning challenges is available online. ■ 61


http://www.linkedin.com/home?trk=hb_tab_home_top http://www.twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player http://www.facebook.com/pages/InBroadcast-e-zine/226166444076212 http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 http://WWW.INBROADCAST.COM http://www.softelgroup.com/subtitling-and-captioning-for-multiplatforms-2/ http://www.orad.tv http://www.orad.tv

Table of Contents for the Digital Edition of In Broadcast - October 2012

In Broadcast - October 2012
Contents
PO Group Invest in 4k SGO Mistika Solution
BBC Entertainment Launches in Malaysia
AJA KI Pro Eases Elton John Show Workflow Transition
Bolshoi Theatre Install RTS System
Canal+ Sports Opts for Orad Power Wall
SIS LIVE Rolls Out OB 14 HD Truck
OCC’s Bill Smith Answers on the Technical Challenges
4KTV? Not So Fast!
ChyronIP Powers Graphics on Newtek Tricaster
Take Control With Rascular’s Helm
In Broadcast - October 2012 - Intro
In Broadcast - October 2012 - In Broadcast - October 2012
In Broadcast - October 2012 - 2
In Broadcast - October 2012 - Contents
In Broadcast - October 2012 - PO Group Invest in 4k SGO Mistika Solution
In Broadcast - October 2012 - 5
In Broadcast - October 2012 - BBC Entertainment Launches in Malaysia
In Broadcast - October 2012 - 7
In Broadcast - October 2012 - 8
In Broadcast - October 2012 - 9
In Broadcast - October 2012 - 10
In Broadcast - October 2012 - 11
In Broadcast - October 2012 - 12
In Broadcast - October 2012 - 13
In Broadcast - October 2012 - 14
In Broadcast - October 2012 - 15
In Broadcast - October 2012 - 16
In Broadcast - October 2012 - 17
In Broadcast - October 2012 - 18
In Broadcast - October 2012 - 19
In Broadcast - October 2012 - 20
In Broadcast - October 2012 - 21
In Broadcast - October 2012 - 22
In Broadcast - October 2012 - 23
In Broadcast - October 2012 - 24
In Broadcast - October 2012 - 25
In Broadcast - October 2012 - 26
In Broadcast - October 2012 - 27
In Broadcast - October 2012 - 28
In Broadcast - October 2012 - 29
In Broadcast - October 2012 - AJA KI Pro Eases Elton John Show Workflow Transition
In Broadcast - October 2012 - 31
In Broadcast - October 2012 - 32
In Broadcast - October 2012 - 33
In Broadcast - October 2012 - 34
In Broadcast - October 2012 - 35
In Broadcast - October 2012 - 36
In Broadcast - October 2012 - 37
In Broadcast - October 2012 - Bolshoi Theatre Install RTS System
In Broadcast - October 2012 - 39
In Broadcast - October 2012 - 40
In Broadcast - October 2012 - 41
In Broadcast - October 2012 - Canal+ Sports Opts for Orad Power Wall
In Broadcast - October 2012 - 43
In Broadcast - October 2012 - 44
In Broadcast - October 2012 - 45
In Broadcast - October 2012 - 46
In Broadcast - October 2012 - 47
In Broadcast - October 2012 - 48
In Broadcast - October 2012 - SIS LIVE Rolls Out OB 14 HD Truck
In Broadcast - October 2012 - 50
In Broadcast - October 2012 - 51
In Broadcast - October 2012 - 52
In Broadcast - October 2012 - 53
In Broadcast - October 2012 - OCC’s Bill Smith Answers on the Technical Challenges
In Broadcast - October 2012 - 55
In Broadcast - October 2012 - 4KTV? Not So Fast!
In Broadcast - October 2012 - 57
In Broadcast - October 2012 - 58
In Broadcast - October 2012 - 59
In Broadcast - October 2012 - ChyronIP Powers Graphics on Newtek Tricaster
In Broadcast - October 2012 - 61
In Broadcast - October 2012 - 62
In Broadcast - October 2012 - 63
In Broadcast - October 2012 - Take Control With Rascular’s Helm
In Broadcast - October 2012 - 65
In Broadcast - October 2012 - 66
In Broadcast - October 2012 - 67
In Broadcast - October 2012 - 68
In Broadcast - October 2012 - 69
In Broadcast - October 2012 - 70
In Broadcast - October 2012 - 71
In Broadcast - October 2012 - 72
In Broadcast - October 2012 - 73
In Broadcast - October 2012 - 74
In Broadcast - October 2012 - S1
In Broadcast - October 2012 - S2
In Broadcast - October 2012 - S3
In Broadcast - October 2012 - S4
In Broadcast - October 2012 - S5
In Broadcast - October 2012 - S6
In Broadcast - October 2012 - S7
In Broadcast - October 2012 - S8
In Broadcast - October 2012 - S9
In Broadcast - October 2012 - S10
In Broadcast - October 2012 - S11
In Broadcast - October 2012 - S12
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com