The Hotel Inspector 2013 - (Page 97)

services Running a hotel involves more than just booking rooms – for starters, there's equipment to buy, cleaners to find and functions to arrange SAY 'WE DO' TO HOSTING WEDDINGS There’s more gold in a marriage ceremony than you’ll find in the rings; approach the lucrative wedding market correctly and you could be sitting pretty… F or the happy couple, a wedding is (supposedly) the best day of their lives. For a hotelier it is an opportunity to generate a very appetising profit. Satisfying both those requirements isn’t necessarily easy, but getting one’s wedding proposition right and establishing a reputation as a “go-to” venue of choice for receptions could radically improve the fortunes of any hotel of the right size and nature. PHOTOGRAPHY: Getty Images, Shutterstock SIZE MATTERS The fi rst step towards this promised land is to make a brutally honest assessment of the appropriateness (or otherwise) of your establishment as a wedding destination. Top of the agenda here is capacity: simply put, are you big enough to host a wedding party of any noteworthy size? (By this we mean for dinner and subsequent entertainment rather than just in terms of rooms available, as the number of people attending a wedding party invariably greatly exceeds those who end up staying the night at the venue.) Remember, ‘big enough’ isn’t just limited to physical space; do you have the staffi ng, kitchen, bar and sanitary resources (or access to them) necessary to satisfy the needs of such large parties? If not, don’t pretend otherwise – the wedding-venue market is a crowded and competitive one (and certainly not just limited to hotels) and you might end up wasting a huge Mandarin Oriental, London THE HOTEL INSPECTOR 97-99 weddings.1stProof.indd 97 097 3/1/13 10:58:07

Table of Contents for the Digital Edition of The Hotel Inspector 2013

Alex's welcome
News bulletin
Statement pieces
Series round up
Gym & Spas
Fine dining
Kitchen matters
Energy efficiency
Food management
Cooking equipment
Technology upgrade
App integration
Renewable energy
The Hospitality Show
Hospitality Technology Expo
Business supplies
Hotel management
Global clients
The 10 best hotels
AA interview
Hotels of the future

The Hotel Inspector 2013