The Hotel Inspector 2013 - (Page 97)
services
Running a hotel involves more than just booking rooms – for starters,
there's equipment to buy, cleaners to find and functions to arrange
SAY 'WE DO'
TO HOSTING
WEDDINGS
There’s more gold in a marriage ceremony than you’ll find in the rings; approach
the lucrative wedding market correctly and you could be sitting pretty…
F
or the happy couple, a wedding is
(supposedly) the best day of their lives.
For a hotelier it is an opportunity to generate
a very appetising profit. Satisfying both those
requirements isn’t necessarily easy, but getting
one’s wedding proposition right and establishing
a reputation as a “go-to” venue of choice for
receptions could radically improve the fortunes
of any hotel of the right size and nature.
PHOTOGRAPHY: Getty Images, Shutterstock
SIZE MATTERS
The fi rst step towards this promised land
is to make a brutally honest assessment of
the appropriateness (or otherwise) of your
establishment as a wedding destination. Top
of the agenda here is capacity: simply put, are
you big enough to host a wedding party of any
noteworthy size? (By this we mean for dinner
and subsequent entertainment rather than just
in terms of rooms available, as the number of
people attending a wedding party invariably
greatly exceeds those who end up staying the
night at the venue.)
Remember, ‘big enough’ isn’t just limited
to physical space; do you have the staffi ng,
kitchen, bar and sanitary resources (or access
to them) necessary to satisfy the needs of such
large parties? If not, don’t pretend otherwise
– the wedding-venue market is a crowded and
competitive one (and certainly not just limited
to hotels) and you might end up wasting a huge
Mandarin Oriental, London
THE HOTEL INSPECTOR
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Table of Contents for the Digital Edition of The Hotel Inspector 2013
Alex's welcome
News bulletin
Bedrooms
Statement pieces
Refurbishment
Bathrooms
Series round up
Gym & Spas
Fine dining
Lobbies
Lighting
Seating
Kitchen matters
Energy efficiency
Food management
Cooking equipment
Technology upgrade
App integration
Bioenergy
Renewable energy
Weddings
The Hospitality Show
Hospitality Technology Expo
Business supplies
Cleaning
Hotel management
Global clients
The 10 best hotels
AA interview
Hotels of the future
The Hotel Inspector 2013
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