The Hotel Inspector 2013 - (Page 117)
global
The hotel trade isn’t just a national concern: there’s a
lot to learn from the rest of the world, too…
3
business
TRAVEL
GADGETS
ON
THE
MOVE
GO GLOBAL
POWERFREAKZ
EVOLUTION 3000
PORTABLE CHARGER
www.pcxuk.com £39.99
Portable power for all your
gadgets with this solar and
mains-powered battery.
Check out our handy tips to attract international travellers
1
Remember the bare business
necessities. Travelling professionals
of course want to enjoy the finer things
in life – but more important than any
amount of luxury is the ability to do
their jobs, and this ability depends on your own
provision of their basic needs. Make sure rooms –
and communal areas – have plenty of powerpoints
and WiFi as standard; build in a business suite
for those without their own devices for whatever
reason. Have some kind of private meeting
facilities; also a good dry-cleaning connection. And
remember the importance of a good breakfast!
2
Get smart with marketing. The
international travel market is lucrative
but highly competitive and it’s easy
to blow huge sums marketing with
glossy publications and the like which
might not actually offer anything concrete. Try
a more nuanced client acquisition approach: for
example, team up with major businesses in your
area, and organisations like conference providers
and airlines, to offer packages aimed specifically
at their clients and partners. Also remember that
business-focussed clients are often shorter-term
guests so tailor marketing collateral – and your
costs and budgeting – accordingly. You might not
want to trumpet your location’s delightful hiking
opportunities but highlighting good bars and
restaurants nearby could work wonders. On the
other hand, longer-term holidaymakers will almost
certainly want to see a great deal more of the area
so show it off in all its glory…
3
Don’t forget the kids. Family
holidays can be one of life’s great joys
– but even the most devoted parents
could do with a break now and then,
so you may consider offering crèche
facilities – or even teaming up with a specialist
such as the Worldwide Kids Company, which
provides childcare facilities and management,
offering qualified professionals who can look after
your younger guests while Mum and Dad get
some much-needed R&R. If you have no existing
childcare facilities this could be an excellent way
to improve your hotel’s appeal – and revenues
– without breaking the bank with up-front
installation and ongoing hiring costs.
SCATTER
BRAIN
WHISTLE KEYFINDER
www.play.com £2.99
Just whistle and your keys will
flash and beep noisily until you
successfully locate them!
FLYING
HIGH
DIGITAL LUGGAGE SCALES
www.iwantoneofthose.com £10.99
Pack your bag, attach it to the scale
and pick it up - the display will tell
you the weight of the bag.
THE HOTEL INSPECTOR
117 business travel FINAL.indd 117
117
9/1/13 15:37:53
http://www.pcxuk.com
http://www.play.com
http://www.iwantoneofthose.com
Table of Contents for the Digital Edition of The Hotel Inspector 2013
Alex's welcome
News bulletin
Bedrooms
Statement pieces
Refurbishment
Bathrooms
Series round up
Gym & Spas
Fine dining
Lobbies
Lighting
Seating
Kitchen matters
Energy efficiency
Food management
Cooking equipment
Technology upgrade
App integration
Bioenergy
Renewable energy
Weddings
The Hospitality Show
Hospitality Technology Expo
Business supplies
Cleaning
Hotel management
Global clients
The 10 best hotels
AA interview
Hotels of the future
The Hotel Inspector 2013
http://europe.nxtbook.com/emp/TheHotelInspector/The_Hotel_Inspector_2013
http://europe.nxtbook.com/emp/TheHotelInspector/The_Hotel_Inspector_2011
https://www.nxtbookmedia.com