The Hotel Inspector 2013 - (Page 25)

style AS GOOD AS NEW Refreshing and refurbishing can ramp-up your hotel’s revenue WORDS: Jessie Bland | PHOTOGRAPHY: Getty Images R efurbishment is frequently deemed a oneway process, requiring significant financial outlay for precious little return on your investment. This isn’t necessarily the case, however: wellplanned refurbishment or renovation, although costly, can pay dividends – not only in customer satisfaction but in revenue generation too. If daunted by the prospect of a hotel-wide refurbishment, consider instead hotel refreshment: simply adding new elements to individual rooms (every five to seven years) such as redecorating or replacing furniture – it can give a facelift to tired interiors and keep your hotel up to date. Mind you, it’s worth taking note that just a quick lick of paint will not wipe over years of use. If you’re looking to attract new customers, re-brand or introduce a new revenue stream, overhaul may be the only viable avenue. As always, prevention is better than cure – and neglected facilities could see your TripAdvisor THE HOTEL INSPECTOR 25-27 refurb.FINAL.indd 25 025 2/1/13 16:28:36

Table of Contents for the Digital Edition of The Hotel Inspector 2013

Alex's welcome
News bulletin
Statement pieces
Series round up
Gym & Spas
Fine dining
Kitchen matters
Energy efficiency
Food management
Cooking equipment
Technology upgrade
App integration
Renewable energy
The Hospitality Show
Hospitality Technology Expo
Business supplies
Hotel management
Global clients
The 10 best hotels
AA interview
Hotels of the future

The Hotel Inspector 2013