The Hotel Inspector 2013 - (Page 25)
Refreshing and refurbishing
can ramp-up your
WORDS: Jessie Bland | PHOTOGRAPHY: Getty Images
efurbishment is frequently deemed a oneway process, requiring significant financial
outlay for precious little return on your investment.
This isn’t necessarily the case, however: wellplanned refurbishment or renovation, although
costly, can pay dividends – not only in customer
satisfaction but in revenue generation too.
If daunted by the prospect of a hotel-wide
refurbishment, consider instead hotel refreshment:
simply adding new elements to individual rooms
(every five to seven years) such as redecorating or
replacing furniture – it can give a facelift to tired
interiors and keep your hotel up to date.
Mind you, it’s worth taking note that just a quick
lick of paint will not wipe over years of use. If
you’re looking to attract new customers, re-brand
or introduce a new revenue stream, overhaul may
be the only viable avenue.
As always, prevention is better than cure – and
neglected facilities could see your TripAdvisor
THE HOTEL INSPECTOR
25-27 refurb.FINAL.indd 25
Table of Contents for the Digital Edition of The Hotel Inspector 2013
Series round up
Gym & Spas
The Hospitality Show
Hospitality Technology Expo
The 10 best hotels
Hotels of the future
The Hotel Inspector 2013