The Hotel Inspector 2013 - (Page 33)
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BATHROOM AMENITIES
As the recession has taken hold in the hospitality
industry, luxury extras have often been one of
the first things cut in an attempt to improve the
bottom line. Bathroom amenities – shower gels,
soaps and shampoos – have frequently been
affected by the squeeze, with many hotels stripping
back their bathtime provisions to the bare basics.
But this means such little luxuries increasingly help
to define a superior guest experience and define
your brand. So how can you lower costs without
sacrificing your guests’ expectations? The key is
to invest time, effort and a reasonable financial
outlay into these amenities.
An important decision hoteliers need to make
early on in their amenities strategy is whether to
create their own brand of products, or partner
with an already established brand name. Each has
its merits: personalising your bathroom products is
a novel way to extend your brand identity, whereas
introducing a recognised brand can help synonymise
your hotel with that brand’s image and qualities.
For instance, the Baroque range from Bunzl (below
right) is aimed at boutique-style hotels. Cost is a
determining factor, but don’t allow it to be the sole
factor. Instead, analyse your clientele and determine
their expectations – then make your decision.
It also pays to consider the eco-credentials
of your guest supplies. Do customers
require individual shower gels,
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shampoos and conditioners, or
would refillable dispensers prove
a more green practice – and indeed
more aesthetically pleasing? If the
former is a must-have, look for
companies that use biodegradable
materials in their packaging.
1) ME, London
2) The Goring
Hotel, London
3) Kilworth
House Hotel,
Leicestershire
4) The W Hotel,
London
5) Augill Castle,
Cumbria
6) Baroque
toiletries from
Bunzl Guest
Amenities
©Bunzl Guest Amenities
© Pride of Britain/ The Goring Hotel
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Table of Contents for the Digital Edition of The Hotel Inspector 2013
Alex's welcome
News bulletin
Bedrooms
Statement pieces
Refurbishment
Bathrooms
Series round up
Gym & Spas
Fine dining
Lobbies
Lighting
Seating
Kitchen matters
Energy efficiency
Food management
Cooking equipment
Technology upgrade
App integration
Bioenergy
Renewable energy
Weddings
The Hospitality Show
Hospitality Technology Expo
Business supplies
Cleaning
Hotel management
Global clients
The 10 best hotels
AA interview
Hotels of the future
The Hotel Inspector 2013
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