The Hotel Inspector 2013 - (Page 36)
A TOUCH OF LUXURY
Gym and spa facilities can boost guests’ relaxation – and your return on investment
he hospitality industry is where customers
traditionally turn when they want to indulge
in a little luxury – or to enjoy a home from home
(in a setting that’s more beautiful and luxurious
than their own home!).
This is where added extras such as gyms,
spa facilities, therapies and beauty treatments
become markers of extravagance and an out-ofthe-ordinary hotel experience. However, these
kinds of facilities require thorough planning
and are not necessarily suitable for every size
and shape of hotel.
There’s a paradox in how valuable gym facilities
actually are for hotel establishments. In a survey
by budget hotel chain Travelodge, around 75 per
cent of travellers claimed that gym facilities are
a signiﬁcant determining factor when choosing
where to stay. But despite this, 68 per cent of
travellers don’t use the gym, and 79 per cent fail
to make use of the pool.
Of course, this means 32 per cent of travellers
do use the gym – that’s nearly a third of hotel
visitors. And for those travellers who expect or
require such extras, they can be a real draw factor.
Some travellers, for instance, go out of their way
to source a hotel with a pool large enough to do
laps, while others search for an establishment that
boasts the latest in high-tech gym equipment.
THE HOTEL INSPECTOR
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Table of Contents for the Digital Edition of The Hotel Inspector 2013
Series round up
Gym & Spas
The Hospitality Show
Hospitality Technology Expo
The 10 best hotels
Hotels of the future
The Hotel Inspector 2013