In Broadcast - October 2013 - 68

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 24 - OCTOBER 2013

N E W S

InMEDIA

International Datacasting Teams With Irdeto
A

68

s global demand for satellite and
digital cable services surges,
International Datacasting and Irdeto
have joined forces to provide a
seamless solution for overcoming
the hurdles facing pay TV operators
in fast-growing markets. The two
companies demonstrated their
offerings at IBC2013.
The partnership, which leverages
Irdeto Media Protection, enables
pay TV operators to launch new IPbased services and add subscribers
within Multi-Dwelling Units (MDUs)
while providing industry-leading
content protection and revenue
security. As a result, pay TV
operators can signiﬁcantly increase
their subscriber base and revenue.
Irdeto and IDC plan to complete
integration and testing of these
solutions before the end of this year.
Whether it’s via cable, satellite,
terrestrial, IP, mobile or hybrid
networks, Irdeto’s ﬂexible family
of media protection Multiscreen
and revenue assurance solutions
enable broadcasters to easily deploy
new TV services and support new
devices without interrupting existing
subscriber services or compromising

their digital assets. The company’s
Media Protection suite ensures
content is protected whether on
managed or unmanaged devices,
including STBs, mobile phones,
tablets, computers, connected TVs
or game consoles. Irdeto’s Revenue
Assurance offering mitigates piracy
on multiple platforms, preventing
revenue loss and generating
business intelligence. Irdeto’s
Multiscreen solution increases
customer loyalty by providing a
personalised user experience that
allows consumers to easily ﬁnd
and enjoy content on any device
or network. With this full breadth of
solutions for pay media available, the
Irdeto and IDC partnership is poised
for future collaboration and growth.
IDC’s Digital TattooTM DTH Over
IP Gateway extends DTH service
coverage across IP networks. It
enables direct-to-home (DTH)

satellite operators to offer services
to residential customers over a
standard Ethernet network. This
approach is easy and cost-effective
to implement, and allows the DTH
operator to access a large and
growing market while enabling
the MDU owner to offer residents
lucrative additional services like
Internet connectivity and voice over
IP, using the same infrastructure.
The second generation of IDC’s
LASERTM Targeted Ad Insertion
Platform made its European
debut at IBC2013.
Broadcasters and service
providers face licensing, regulatory
and copyright issues that cost them
millions of dollars in ad revenues.
The LASER platform solves these
problems and allows television
networks and content distributors
to maximise their ad revenues by
providing targeted local ad insertion,
blackout management, and DVB-S/
S2 satellite video reception in one
cost-effective platform.
Regional or local content can be
inserted at the edge of the network,
signiﬁcantly increasing the resulting
revenue. As a result, broadcasters

are no longer constrained by
licensing issues, which prevent
speciﬁc content from being shown
in a part of the viewing area.
Bengt Jonsson, VP Sales, Asia
Paciﬁc, for Irdeto, explained that
the combined strengths of the
two companies provide especially
important beneﬁts to customers in
fast-growing emerging markets:
“Irdeto offers a full suite of Media
Protection solutions throughout all
regions in the world, and has long
supported operators in key emerging
markets like Russia, Eastern Europe,
Asia, Latin America and Africa.
“Now, those operators can gain a
real strategic advantage thanks to
the integration with IDC’s solutions.”
Doug Lowther, CEO of IDC
concluded: “By increasing
addressable market size with
Digital Tattoo, and opening up
targeted ad insertion opportunities
with LASER, DTH operators and
broadcasters can increase revenues
and market share.
“In rapidly growing and competitive
content markets, that can be a
signiﬁcant competitive advantage.”

The Power Behind Content Effective Recommendation
By Zdeněk
Gerlický, CTO,
nangu.TV

W

e’re constantly bombarded
with information via the
television, online, advertising and
on social media networks. Being
able to watch what we want, when
we want is a revolution but how
do you cut through the noise to
ﬁnd interesting content quickly and
easily without becoming frustrated?
Television continues to be a leanback experience and as such, the
process of searching for content
that will satisfy should not be a
struggle – in fact it should be the
exact opposite if operators and
content owners want to drive loyalty
and revenues. The key for today’s
providers is to present the content
to the user in an orderly, relevant
and quick fashion.
nangu.TV has been working with
partners on its Recommendation
Engine to address exactly this
issue. The nangu.TV Media Platform
integrates in a simple way for
users to access content from the
Recommendation Engine, which sits
on top of the platform, and works

in harmony with the user to provide
the content that they’re looking for.
There are three input elements:
• The metadata or information
about the content;
• The user behaviour and;
• The priorities of the operators.
Points one and three are clearly
deﬁned, whereas point two, the user
behaviour, is gathered from several
different places. To enable point two,
the Recommendation Engine tracks
the selections made by the user
including: VoD channels; archived
material; played content; Time Shift
viewed content; ratings; or content
from a bookmark.
Between the input and the
recommendation, the processing
engine works on the basis of four
types of algorithms: association
rules; user behaviour; frequently
occurring series; and predictions
based on genre, cast, etc. All
these algorithms work together to
deliver the output. It‘s important to
set the weight of each algorithm
to yield the most accurate results
for the given priorities that the
operator establishes.
In one way a Recommendation
Engine is similar to a universal
framework that can be applied to
any data. Once the data is input,
the Recommendation Engine makes
a complex system of associations

between the individual elements.
When an action, such as pressing
play or bookmarking is carried
out, the Recommendation Engine
immediately highlights this as the
focal point and reveals the content
that is in any way connected to it.
Additional clicks, such as clicking
“further detail“, will strengthen
connections and generate new
content. Recommendations can
show similar movies, genres, date of
production or other user preferences.
The Recommendation Engine
can even go as far as to make
recommendations on similarity of
scenes. Fingerprinting allows for

predictions to be made based on
the visual effects; a feature that
users may not even identify as a
criteria that affects their liking of a
movie or series.
TV continues to be a source
of entertainment and comfort.
Operators can provide this security
with the Recommendation Engine
while increasing ARPU, a small
investment that leads to a larger
margin. The more comfortable
the user feels that they can easily
access relevant content the more
likely they are to remain loyal to
the service.

The nangu.TV Media Platform allows users to access content
from the Recommendation Engine
http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://WWW.INBROADCAST.COM http://www.datacast.com/ http://nangu.tv/overview/interactive-media-platform
In Broadcast - October 2013

Table of Contents for the Digital Edition of In Broadcast - October 2013
