In Broadcast - October 2013 - 46


I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 24 - OCTOBER 2013

N E W S

InGEAR

Piksel Hybrid Multi-Regional OTT Platform
Piksel takes an agile approach for IPTV operators...

By Andrew Gayter
Senior Architect at Piksel

A

46

hybrid OTT platform combines
dedicated hosting and cloud
infrastructure and services in
a single platform that allows
operators to seamlessly switch
between dedicated and cloudhosted services, or use both
simultaneously.
Traditionally, when an IPTV
operator wishes to launch OTT
services in its regions, the operator
will deploy a complete OTT platform
instance for each region. Often, the
instances don’t share common
functionality and each instance may
be tailored to suit a specific region’s
requirements. The deployment may
be in the parent operator’s region
or within the sub-region. Most
importantly, each instance has an
associated cost in terms of licensing,
infrastructure and management.

Organic Growth
IPTV operators are demanding OTT
platforms that have a greater degree
of flexibility in how and where they
are deployed. Many operators
don’t want to make a large capital
investment in a large monolithic
OTT platform infrastructure with
multiple instances. They prefer to
start small and grow using public/
private cloud-hosted OTT platforms,
or by having an OTT platform that
can operate within their own existing
infrastructure and share services
between regions and clouds.
IPTV operators need flexibility,
agility, good value and ease of
management and maintenance.
IPT V and telecommunication

operators are quickly realising
the value of the cloud (Clouds
for Telecom).
A hybrid OTT platform provides
IPTV operators flexible deployment
options and reduced costs when
provisioning OTT services to
multiple regions.
Key factors to be considered for
the hybrid OTT platform are:
• Capital investment, operating
costs and value;
• Portability of services between
mixed hosting environments;
• Ease of operation and
maintenance.

Multi-Regional Needs
There are many large IPT V
operators who supply services to
multiple regions. These may be subregions or different geographical
regions. The parent operator
will provide live and non-linear
programming and each region may
supplement this content with its
own local programming.
When considering a multi-region
OTT service there are many potential
issues and problems that need to
be taken into consideration. One
solution is to deploy centralised
multiple instances of the OTT
platform for each region, or have a
single multi-tenanted OTT platform
that all the regions share. Another
option would be deploying a
distributed platform with each
region hosting parts of its OTT
service. Unfortunately, these types of
deployment aren’t always possible or
desirable in terms of cost, complexity

and practicality.
Regions
have
varying requirements
and degrees of
capability in terms of
network connectivity,
hosting
and
operations management.
Many existing OTT
platforms are not
designed to support
multi-region services. To make
this possible, the platforms are
replicated and enhanced to cater
for each region’s requirements.
The deployment may be within the
primary region or sub-region, or,
more recently, within the cloud.

Reducing IT Costs
In some cases, an operator may not
want to make an initial large capital
investment in an OTT platform and
would rather delay any investment
until the commercial viability of
the service offering has been fully
validated by reducing subscriber
churn or increasing revenue and
subscriber numbers. The operator
may have a marketing requirement
that dictates that the service be
available within certain timescales
(speed to market). In such cases,
the operator may look at renting
the necessary infrastructure and
functionality by employing an OTT
platform that is hosted in a public
or private cloud. Alternatively, the
operator may wish to utilise existing
in-house or regional capabilities
and extend these using cloud
infrastructure and ser vices.
These two solutions are known
respectively as “Infrastructure as
a Service” (IaaS) and “Software as
a Service” (SaaS)
Using the cloud can reduce IT costs
by up to 60% and time to market by
up to 90%. According to Gartner,
spending on cloud services is

expected
to i n c r e a s e
compared to other areas in the IT
marketplace. In the Middle East
and North Africa region, growth is
expected to be greater than 20%
through 2016.
IPTV operators may make the
commercial decision that for launch
they will rent the services provided
by a cloud-hosted OTT platform
(PaaS) and at a later date bring an
instance of the OTT platform onto
their own infrastructure. The ‘rent
first, buy later’ approach is becoming
common among IPTV operators.
Recent changes in clients’
demands have led to a significant
shift in the way that OTT platforms
are architected and deployed. For
multi-regional deployments there
are many factors to consider, such
as networking, rights, sovereignty
and commercial models.
A hybrid OTT platform can
take advantage of the types of
deployment and commercial models
now available. Rather than force
operators to choose one hosting
environment, a hybrid OTT platform
provides access to alternative
environments and seamlessly
integrates the strengths of each
without incurring unnecessary costs
and complexity.
This topic is explored further in
a Piksel whitepaper, which can be
downloaded from www.piksel.com


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Table of Contents for the Digital Edition of In Broadcast - October 2013

In Broadcast - October 2013
In This Issue
InNews: Fox Turkey Upgrades GV Systems
InNews: Pebble Beach Wins TV Globo Deal
InFocus: Virtual Sets Made Easy
InStudio: Blackcam Debuts Remote – Control Systems
InGear: Fujifilm Launches 4K Cine Zoom Lens
InSound: Roland Introduces the VC-1 Series
InMedia: NRK Speeds Workflow With Telestream
In Broadcast - October 2013 - Intro
In Broadcast - October 2013 - In Broadcast - October 2013
In Broadcast - October 2013 - Cover2
In Broadcast - October 2013 - In This Issue
In Broadcast - October 2013 - InNews: Fox Turkey Upgrades GV Systems
In Broadcast - October 2013 - 5
In Broadcast - October 2013 - InNews: Pebble Beach Wins TV Globo Deal
In Broadcast - October 2013 - 7
In Broadcast - October 2013 - 8
In Broadcast - October 2013 - 9
In Broadcast - October 2013 - 10
In Broadcast - October 2013 - 11
In Broadcast - October 2013 - 12
In Broadcast - October 2013 - 13
In Broadcast - October 2013 - 14
In Broadcast - October 2013 - 15
In Broadcast - October 2013 - 16
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In Broadcast - October 2013 - 18
In Broadcast - October 2013 - 19
In Broadcast - October 2013 - 20
In Broadcast - October 2013 - 21
In Broadcast - October 2013 - 22
In Broadcast - October 2013 - 23
In Broadcast - October 2013 - 24
In Broadcast - October 2013 - 25
In Broadcast - October 2013 - 26
In Broadcast - October 2013 - 27
In Broadcast - October 2013 - InFocus: Virtual Sets Made Easy
In Broadcast - October 2013 - 29
In Broadcast - October 2013 - 30
In Broadcast - October 2013 - 31
In Broadcast - October 2013 - 32
In Broadcast - October 2013 - 33
In Broadcast - October 2013 - InStudio: Blackcam Debuts Remote – Control Systems
In Broadcast - October 2013 - 35
In Broadcast - October 2013 - 36
In Broadcast - October 2013 - 37
In Broadcast - October 2013 - 38
In Broadcast - October 2013 - 39
In Broadcast - October 2013 - 40
In Broadcast - October 2013 - 41
In Broadcast - October 2013 - 42
In Broadcast - October 2013 - InGear: Fujifilm Launches 4K Cine Zoom Lens
In Broadcast - October 2013 - 44
In Broadcast - October 2013 - 45
In Broadcast - October 2013 - 46
In Broadcast - October 2013 - 47
In Broadcast - October 2013 - 48
In Broadcast - October 2013 - 49
In Broadcast - October 2013 - 50
In Broadcast - October 2013 - 51
In Broadcast - October 2013 - 52
In Broadcast - October 2013 - 53
In Broadcast - October 2013 - InSound: Roland Introduces the VC-1 Series
In Broadcast - October 2013 - 55
In Broadcast - October 2013 - 56
In Broadcast - October 2013 - 57
In Broadcast - October 2013 - 58
In Broadcast - October 2013 - 59
In Broadcast - October 2013 - 60
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In Broadcast - October 2013 - 67
In Broadcast - October 2013 - 68
In Broadcast - October 2013 - 69
In Broadcast - October 2013 - 70
In Broadcast - October 2013 - 71
In Broadcast - October 2013 - InMedia: NRK Speeds Workflow With Telestream
In Broadcast - October 2013 - 73
In Broadcast - October 2013 - 74
In Broadcast - October 2013 - 75
In Broadcast - October 2013 - 76
In Broadcast - October 2013 - 77
In Broadcast - October 2013 - 78
In Broadcast - October 2013 - 79
In Broadcast - October 2013 - 80
In Broadcast - October 2013 - S1
In Broadcast - October 2013 - S2
In Broadcast - October 2013 - S3
In Broadcast - October 2013 - S4
In Broadcast - October 2013 - S5
In Broadcast - October 2013 - S6
In Broadcast - October 2013 - S7
In Broadcast - October 2013 - S8
In Broadcast - October 2013 - S9
In Broadcast - October 2013 - S10
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