In Broadcast - October 2013 - S6
AdBox by PlayBox Technology
Seamless Ad Insertion
PlayBox Technology AdBox enables content owners to maximise their business potential by targeting advertisements for
specific audiences with ad insertion and Digital Programme Insertion (DPI) in both SD and HD, in either SDI or DVB (ASI/IP).
AdBox performs basic cost-effective digital ad insertion and can easily be scaled to meet the next-generation of targeted
advertising solutions that are driving the revolution in today’s television advertising.
AdBox is based on PlayBox Technology AirBox, the industry's most advanced channel-in-a-box technology, delivering the
power and scalability to meet the demands of today's rapidly changing advertising environment, and giving a quick return
on investment by providing the solution you want, at your price.
AdBox can be installed locally or remotely at the headend and monitored and controlled via the internet. If required, many
hundreds of hours of ad insertion and DPI can be scheduled and an entire stand-alone solution can be provided, or
alternatively it can be integrated into the content owner’s current workflows and systems.
In addition to ad insertion and DPI, AdBox can include graphics capabilities ranging from simple logo insertion to full CG and
interactive graphics insertion - using TitleBox to enable a complete and very powerful local branding solution including
AdBox can be integrated into clients’ traffic systems to enable traffic and billing to provide the complete one-box solution
that includes automation, video server and switching.
AdBox works by receiving a GPI or Cue Tone trigger for the start of commercial break or programme insertion. Other trigger
sources can also be handled via GPI or Cue Tone from an external cue decoder. Once the trigger is received the scheduled
advert break or programme is switched from the live feed and played to air. After a scheduled period, or on receiving a
second trigger, AdBox returns to the live programme feed.
AdBox will only insert advert breaks or programmes during predefined or scheduled periods. It can also auto-fill any periods
that have no defined adverts or programmes.
PlayBox Technology IP Switch is a cost-effective UDP IPswitch. It uses commercial-off-the-shelf (COTS) IT hardware for single
or multiple AdBox systems where multiple inputs and/or output routing / switching is required. IP Switch can be installed in
AdBox or installed in a separate server in multiple AdBox installations.
Universal Matrix Controller (UMC)
PlayBox Technology Universal Matrix Controller (UMC) provides central control for routers / matrices that enable multiple
AdBox installations to centrally control the switching for ad insertion and DPI. UMC is fully integrated with AdBox as well as
installations containing AirBox, CaptureBox and Multi-Backup Manager (MBM).
Bypass Relay and GPI I/O Card
PlayBox Technology Bypass Relay and GPI I/O Card is a cost-effective hardware solution designed and manufactured by
PlayBox Technology to work with AdBox. It provides a simple GPI I/O interface with third-party cue decoders, as well as a
relay bypass in case of system or power failure.
The bypass section has four BNC connectors and supports composite, SD-SDI, HD-SDI for full input-to-output isolation
during bypass. Bypass is automatic during power failure or can be controlled remotely by serial protocol or COM API, and has
a watchdog with a controllable timer. The GPI I/O section allows the easy connection of external cue decoders to AdBox and