In Broadcast - October 2013 - 76

I N T E R N A T I O N A L

WWW.INBROADCAST.COM | ISSUE 24 - OCTOBER 2013

N E W S

InMEDIA

Visual Unity Delivers For Clouds Media
L

76

eading OTT solutions provider
Visual Unit y has helped
Tanzanian media conglomerate
Clouds Media to deliver a complete
Over the Top content service to the
East African market.
Based in Dar-es-Salaam, Clouds
Media was established in 1998 as
a radio and television broadcaster,
delivering music, television and ﬁlm
content to the Tanzanian market.
With Visual Unity’s expertise,
Clouds Media has now expanded
its operations to deliver Over the Top
Transmission (OTT) directly to their
viewers on any screen or connected
device anywhere in the world.
Visual Unity provided Clouds
Media with the technology
necessary to deliver its new service.
The technical infrastructure is based
on Visual Unity’s award-winning
vuMediaTM Over the Top (OTT)
content solution. vuMediaTM allows
broadcasters to manage, monetise
and monitor delivery of content to
any connected screen and over
7000 connected devices including
legacy phones.
Tomas Petru, CEO of Visual Unity,
said: “Visual Unity was awarded
this contract on the basis of our
proven expertise in multiscreen

integration. With over 20 years
experience in designing, building
and technically supporting linear
broadcast to multiscreen solutions
we demonstrated to Clouds
Media our ability to successfully
design VoD solutions similar to
our customers such as the leading
Czech portals ivysilani.cz, voyo.
cz, topfun.cz, cinema.cz and
Calinos Entertainment’s VodVod.
com in Turkey.”
“Thanks to vuMediaTM and Clouds’
modern approach to content
delivery, Clouds is now able to reach
its audience online, thus avoiding
expensive and geographically
limiting satellite transmission.
Clouds can now provide films,
news, dramas and popular television
throughout East Africa, the Middle
East and the rest of the world,”
added Joseph Kusaga, Managing
Director, Clouds Media Group.
V i s u a l U n i t y ’s v u M e d i a
platform supports comprehensive
streaming and VoD services and
integrates with billing and CRM
processes. For this project, Visual
Unity is providing full live channel
streaming capability a Visual Unity
designed UI/UX with full GUI/API
access, DMR protection, analytics,

Clouds Media’s complete OTT content service is ofﬁcially being
launched in October

delivery and support for an array of
mobile devices.
With TV in Tanzania going digital
we found that this was the right
time to reach fans of the Clouds
brand both domestically and
internationally via OTT multiscreen.

The complete service is ofﬁcially
being launched in October.
Visual Unity showcased the
latest version of its award-winning
vuMedia multiscreen platform
at IBC2013.

Volicon Announces Media Intelligence Platform
A

ddressing media companies’
need for real-time enterprisewide access to the broadcast
product, Volicon has announced
the development of its Media
Intelligence Platform. Built on the
powerful and unique technology
s u p p o r ti n g t h e c o m p a ny ’s
award-winning Observer video
monitoring and logging product
line, the Volicon Media Intelligence
Platform streams live and logged

Volicon’s Observer 7.1

video, complemented by valuable
metadata, to any device at any
time. With this innovative solution,
media companies can leverage
video, audio, and data for critical
applications in areas ranging from
engineering to the executive suite.
“Dramatic industry changes such
as the transition to digital, the
rapidly rising number of channels
and outlets, the explosion in
regulatory requirements, and the

growing importance of data all make
real-time access to the broadcast
product and related metadata a
signiﬁcant beneﬁt across the media
enterprise,” said Russell Wise, Vice
President of Global Sales at Volicon.
Providing a window on content
delivered via satellite, cable, or
over-the-air signal, as well as
Internet-based over-the-top (OTT)
services, the Media Intelligence
Platform offers portals tailored to

the many different departments at
broadcasting facilities. Far more
than a logger or monitoring solution,
Volicon’s Media Intelligence
Platform provides functionality
appropriate not only for engineering
and operations, but also for
production and promotions, new
media, news, sales and traffic,
media relations, and executive and
legal departments.
The Media Intelligence Platform
supports applications including
compliance logging, content
archiving, content repurposing for
new media outlets, competitive
analysis, producer and talent
evaluation, ad verification and
media sales, and executive review
of content. Streams may be viewed
singly or side by side on desktop
and laptop computers, tablets and
smartphones, multiviewers, and
television monitors (via multicast).
Volicon’s patented Virtual Media
Network (VMN), which supports
both Observer systems and the
new Media Intelligence Platform,
comprises a multichannel video
streaming engine, interactive
search, content analytics, and
service monitoring and alarm
capabilities.

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In Broadcast - October 2013

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