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26 SELLING YOUR BUSINESS Be open, honest, prepared Anyone selling their business needs to be prepared for the closest of scrutiny; having every aspect checked and double-checked. We look at how a seller's own due diligence (pre-sale) can be used to positively influence the value of the their company D ©shutterstock.com DUE DILIGENCE ue diligence involves a buyer taking a deep look into the financial trading history and financial stability of the company they're buying. The aim is to expose any elements of the balance sheet that might affect the valuation of the business. It is designed to satisfy the buyer that the business is in the healthy state that it claims to be in. From the seller's perspective, if nothing untoward is discovered, you give the buyer no reason to downgrade the value of the deal. From a buyer's perspective, it reassures that the business is worth the investment. Due diligence is an essential part of the sale process, particularly when there is a private equity element to the sale. In these cases, the seller (the owner) will often conduct their own due diligence, even before the company is put on the market. Carried out by their financial advisers, this exercise will provide the owner with the real pointers to where the strengths and, perhaps even more importantly, the weaknesses that can have a negative impact on any future sale. One of the great benefits of this early self due diligence is that it gives sellers greater control of the process, rather than handing over the initiative to potential buyers. The report can be used as an honest analysis of the state of the business, linking the financial strengths set out in the Information Memorandum to the historical trends of the business as set out in the business plan. So what might a seller's due diligence uncover? This is a question that a business owner needs to consider carefully, as the process will be shining a light into what could be the dark recesses of the business and these may hide some awkward skeletons. These can be inconsistencies in the http://www.shutterstock.com

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