Outsource Magazine Issue 33 - (Page 24)
INTERVIEW
SEIZING
THE FUTURE
Shaji Farooq is Wipro Technologies’ SVP Advanced Technologies & Go-to-Market
,
Transformation, and a man for whom the future is the present… We got together
with Shaji to ask him about his current role, the direction of his organisation, and
how disruptive technologies mean wonderful opportunities for his clients…
outsource: Shaji, thank you for
joining us. What’s your focus right
now?
Shaji Farooq: My focus is on positioning
Wipro for the future. Our core services will
continue to experience pricing pressure,
which is what one should expect from
any maturing business. Commoditisation
is inevitable as competition intensifies,
market penetration increases, and focus
shifts from value to cost efficiency. So
it is important to answer some obvious
questions: where should we look for
value in our business? What will drive
our future growth in the face of reduced
pricing power? Even as we look to drive
efficiencies and bring down the costs
in our core business through delivery
automation and innovation, we need to
invest in services that can drive business
value for our customers, and are not just
about reducing costs. The Advanced
Technology portfolio is all about enabling
business value for our customers by
leveraging advanced technologies such as
cloud, social, mobile, data analytics, and
sensors. That's the business we are going
after and, clearly, our marketing message
is about positioning us as a superior
provider of such services.
o: So how do you find the right balance
between core business and growth
areas?
SF: I do not want to undermine or
underestimate the importance of our core
business – indeed we will continue to rely
❛EVEN AS WE LOOK TO
DRIVE EFFICIENCIES
AND BRING DOWN
THE COSTS IN OUR
CORE BUSINESS
THROUGH DELIVERY
AUTOMATION AND
INNOVATION, WE
NEED TO INVEST IN
SERVICES THAT CAN
DRIVE BUSINESS VALUE
FOR OUR CUSTOMERS,
AND ARE NOT JUST
ABOUT REDUCING
COSTS
❜
on it to drive our revenues. However, in
the face of a tighter pricing environment,
volume expansion will lead to diminishing
growth rates. The focus in our core business
is to drive higher efficiencies through
innovation in how we deliver such services.
The profit margins have not dropped
in a manner that is consistent: pricing
reduction is itself evidence of service
delivery innovation and efficiency gains.
Development automation, reuse, tool-driven
development, testing automation, etc, are
all examples of delivery innovation. We have
to continue to drive more such innovation
in execution even as we expand into newer
areas that are more value-driven.
At the same time innovation also
needs to happen in the area of business
transformation (i.e. the business of our
customers), and we need to leverage the
aforementioned advanced technologies
to drive such innovation with our clients.
This then becomes the value part of our
business. The opportunities in this area
come about because business adoption
lags the quantum jumps in technology
capability that occur every so often. Internet
technologies going mainstream at the turn
of the century represent one such quantum
jump in technology capability, and over a
period of time disrupted business models
in every industry. The same is happening
once again with advanced technologies.
These lags in business adoption can both
create and destroy competitive advantage,
“Whatever the device you use for getting your information out, it should be the same information.” – Tim Berners-Lee
24
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Table of Contents for the Digital Edition of Outsource Magazine Issue 33
Keeping in Touch
Shaji Farooq
Manoeuvre the Maze of Cloud Confusion
E-Invoicing: Where Now and Where Next?
Rick Simmonds
Only Strong Leadership and Governance Can Deliver High Performance
A Healthy Development
Getting to We: Time for a New Negotiating Paradigm
NOA Round-Up
To Outsource or Not to Outsource
Big Data Hits HR
John Willmott
Show Us The Money!
GBS: a Game-Changer for Finance
Neil Pratley
Go East
The Talent Challenge
Head-to-Head
Top Ten
NelsonHall Round-Up
Online Round-Up
The Deal Doctor
Inside Source
The Last Word
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