Outsource Magazine Issue 33 - (Page 114)
THE BACK END THE LAST WORD
OPINION
Killing the Golden Goose
This isn’t a rant (as per the
editor’s request) so much
as it is a plea. I know similar
things have been said in this
organ in the past but nothing
seems to have changed and I
believe this is a big problem
for our industry.
I am talking about the
standard of the conferences in
the outsourcing space and in
particular the amount of time
given over to suppliers to push
their services. I have been
attending conferences for well
over a decade now, first as a
“buyer” working for a leading
energy supplier and then for
the last four years as an advisor
and change expert. In that time
I have watched even some of
the biggest and best-known
events become little more than
a parade of suppliers all singing
their own praises to an ever-
decreasing pool of genuine
customers.
I am very aware of the
commercials behind these
events and of course the
conference providers need to
make money. But it seems to
me they are killing their own
golden goose by making their
events more and more attractive
to themselves commercially
and less and less attractive to
the delegates who have spent
a lot of money (if they haven’t
been comped to up appalling
customer-side numbers) on
passes for these events and on
travel, accommodation et cetera
and who quite rightly expect
more bang for their buck than
just a load of pitches. I have
been to two major events this
year (three years ago I went to
seven) and won’t be attending
another before next spring
because I simply can’t justify the
expense (and I get a lot more
out of these conferences than
many of the customers I speak
with).
Of course the suppliers
have something to say as often
they are the experts in their
field. But more than that what
people expect when they go
to these conferences is decent
networking – should go without
saying – and experiences from
their peers via presentations,
seminars and the rest. One of
the events I went to earlier this
year was populated at a rough
estimate by at least 70 per cent
vendors who made up a similar
proportion of the speaking
slots. At the drinks reception I
spoke to a lot of delegates who
were frankly livid at the lack of
real quality presentations from
people who were really on the
“Events, dear boy, events.” – Harold Macmillan
114
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front line. Several told me they
wouldn’t be coming back.
How many times does it
need to be said that delegates
want to hear from their peers?
They get enough hassle from
the suppliers during the coffee
breaks (not to mention all the
rest of the year outside the
events) and if they want to find
out about a particular solution or
even just what a company has
to offer they have plenty of time
to do it – the suppliers tend to
gravitate around anyone with
the slightest whiff of budgetary
control like gannets anyway.
Cramming the schedules with
more provider spiel is just out
and out greed – because we all
know they’re only there because
they’ve played hardball on costs
with the conference organiser.
It’s a vicious circle because
as the quality declines fewer
good customers will attend. So
come on, organisers: stop this
before it’s too late and a vital
part of the learning process
is taken away from people
because there’s just no value left
in it for anyone apart from you.
And then where’s your business
model?
‘P. Doff''
Would you like to
contribute an interesting,
provocative – and, if you
wish, anonymous – piece
to The Last Word? Or would
you like to respond to this
particular column? Why
not drop a line to the
editor at jamie.liddell@
outsourcemagazine.co.uk
to discuss your thoughts?
http://www.outsourcemagazine.co.uk
Table of Contents for the Digital Edition of Outsource Magazine Issue 33
Keeping in Touch
Shaji Farooq
Manoeuvre the Maze of Cloud Confusion
E-Invoicing: Where Now and Where Next?
Rick Simmonds
Only Strong Leadership and Governance Can Deliver High Performance
A Healthy Development
Getting to We: Time for a New Negotiating Paradigm
NOA Round-Up
To Outsource or Not to Outsource
Big Data Hits HR
John Willmott
Show Us The Money!
GBS: a Game-Changer for Finance
Neil Pratley
Go East
The Talent Challenge
Head-to-Head
Top Ten
NelsonHall Round-Up
Online Round-Up
The Deal Doctor
Inside Source
The Last Word
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