IBC Printed Guide - September 2014 - 35

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

ChyronHego Highlights Graphic
Weather At IBC2014
Weather is news, and weather is the number one "audience
magnet" in the programming lineup for broadcasters
in North America and Australia, say ChyronHego...

F

or Europe and Asia, weather is
cited to be the programming
element that can make or break
the continuity of the primetime
viewership for key demographics.
For broadcasters worldwide,
getting the lead in brandconsistent weather and using the
weather to build audience loyalty
is crucial, and ChyronHego has
the tools of the trade that makes
weather attractive, effective and
relevant, regardless of broadcast
location and geography.
ChyronHego recently acquired
weather graphics powerhouse
WeatherOne, the developer of the
Metacast line of weather graphics
systems, which has for more than
20 years provided broadcasters
worldwide with the technology
to create brilliant graphics based
on complex weather data from
virtually any source on the planet.
For the on-air meteorologist,
news director and the station's
sales manager, using a weather

graphics
and
data
display
system that is as dynamic as the
storytelling behind it is crucial.
Weather often changes from
minute to minute.
Even on a "slow weather day",
having a weather graphics system
with supporting data that helps
explain to the audience the
"whys and how's" of the - and
not just the five-day outlook or
tomorrow's "HI/LO" - makes the
difference between what's ordinary
and old-fashioned, and what's
extraordinary and exciting.
True viewership loyalty and
revenue is created by conveying
what matters most to your
audience in their day-to-day lives,
for their families, for their property
- and this is where the significant
storytelling power of the Metacast
system makes a difference. No
matter the branding, no matter
the story, no matter the platform,
Metacast is the tool that takes the
weather forecast and fashions it for

discerning audiences.
Metacast's
Analysts point out
audience reach
that TV weather is
extends to mobile devices.
changing, that the
audience is less dependent on TV by
meteorological
talent
alone to provide basic forecasts for accompanied by the right visuals.
the following day for a particular And with Metacast, the storytelling
location. This may be a challenge does not end when the "on-air"
for broadcasters, but with the light goes off. With mobile, social
right differentiating tool, it is an media and podcasting capabilities,
opportunity that can be seized.
Metacast's
audience
reach
A "snapshot forecast" for a extends brand-building loyalty
location can be found online 24/7.
or on mobile in
hundreds of ways
in just seconds.
However,
an
explanation
of
the dynamics of
the weather, why
it develops as
it does, what is
significant
and
what the variables
of
probability
are,
can
only
ChyronHego acquired WeatherOne's Metacast
line of weather graphics systems.
be
explained

35

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IBC Printed Guide - September 2014

Table of Contents for the Digital Edition of IBC Printed Guide - September 2014