IBC Printed Guide - September 2014 - 30


www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

Aspera - Powering A World First In
Live Sports Distribution Workflows
The recent World Cup saw an unprecedented
amount of data transferred as cloud-based
broadcast content workflows were utilised
extensively...

O

30

ver the last few weeks,
hundreds of millions of sports
fans across the globe have been
under the spell of the World Cup
that has unfolded across 64
games in 12 venues across Brazil.
The tournament draws far more
fans and viewers than any
other single sport - in 2010, an
estimated 3.2 billion people tuned
in with over 900 million watching
the final game alone.
Demand for coverage in 2014
appears to be even stronger
given the record-breaking viewer
numbers released for many
competing countries that includes
several games with well over 60%
of the national viewers tuning in.
Over the last four years, consumers
have embraced new technology
and devices have influenced their

scale system for high-resolution
end-to-end live streaming in the
cloud to second screens.
While 'second screen' is not new
to global sport, this architecture
is indeed a first. The basic digital
broadcast workflow for each game
can be summarised as follows:
Live video feeds captured
from
up
to
24
cameras
(EVS C-Cast) are transferred in
real-time using high-performance
WAN transport (Aspera) from
Brazil stadiums into the cloud
platform in Europe (AWS running
Aspera On Demand) for real-time
processing into multiple formats
and bit rates through a scale-out
cloud video platform (Elemental
Cloud) for processing into a range
of online viewing formats and are
delivered to regional broadcasters

An estimated 3.2 billion viewers watched the final game.

viewing habits. Projections are that
over half the global audience will
watch coverage online for 2014.
Given that growing trend, sports
broadcasters, media production
partners and software technology
companies like Aspera have
worked together to combine
their best technologies to create
a
revolutionary
cloud-based
content delivery workflow that
enabled viewers to consume live
high definition media in ways they
never have before.
Team Innovation
For the first time in history, this
World Cup has introduced a large-

and streamed to online viewers
across the world.
The platform takes advantage
of the latency and packet loss
resilience of the Aspera FASP
protocol, the Aspera Direct to
Cloud storage transfer capability,
and the Aspera auto-scale
platform, to deliver consistent
transfer of the live feeds in spite
of heavy round-trip latency and
packet loss (over 200 milliseconds
and 10% packet loss from Brazil
to Europe AWS).
Consumers enjoy live and nearlive coverage of the games from
any laptop or mobile device with
optimised viewing, and from

Aspera FASP empowered a cloud-based distributed workflow.

multiple camera angles. Unlike the
past, consumers no longer have
to settle for one live feed on a
television.
With this new architecture,
regional broadcasters with rights
to televise have access to all live
camera feeds from the game rather
than only one live stream from the
game's central production site,
which provides the broadcasters
far greater freedom in what online
live streaming and edited content
they can distribute.
The Numbers From Brazil
To further appreciate what happens
behind the scenes, consider the
key metrics: in the games leading
up to the finals, there has already
been over 12 terabytes of video
data comprising 11,000 hours of
video in total transferred. Other
key metrics are summarised in
Table 1.

in strides with breakthrough
technologies and IT infrastructures
that enable amazing new viewing
experiences for consumers, and
new monetising opportunities
for smart broadcasters all over
the world.
Aspera's technology is helping
to unleash the power and scale of
cloud video processing for second
screen experiences, and allowing
sports broadcasters and content
delivery networks to broadcast live
events in radically new ways.
This is a major step for those
looking to stay ahead of the
demands of consumers as well
as their competitors for major
sporting events. Aspera is thrilled
to have helped make this live
second
screen
experiences
possible for many around the
world.

The Bottom Line
Live event broadcasting - sports
in particular - is currently evolving

Table 1: Summary of World Cup key metrics*
Key Metrics

Total Over 62 Games

Average Per Game

Transfer Time (in hours)

11,306

182

Number of GB Transferred

12,152

196

Number of Transfers

7,566

122

Number of Files Transferred

2,461,863

39,707

*metrics do not include final and third place games.


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