IBC Printed Guide - September 2014 - 35


www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

ChyronHego Highlights Graphic
Weather At IBC2014
Weather is news, and weather is the number one "audience
magnet" in the programming lineup for broadcasters
in North America and Australia, say ChyronHego...

F

or Europe and Asia, weather is
cited to be the programming
element that can make or break
the continuity of the primetime
viewership for key demographics.
For broadcasters worldwide,
getting the lead in brandconsistent weather and using the
weather to build audience loyalty
is crucial, and ChyronHego has
the tools of the trade that makes
weather attractive, effective and
relevant, regardless of broadcast
location and geography.
ChyronHego recently acquired
weather graphics powerhouse
WeatherOne, the developer of the
Metacast line of weather graphics
systems, which has for more than
20 years provided broadcasters
worldwide with the technology
to create brilliant graphics based
on complex weather data from
virtually any source on the planet.
For the on-air meteorologist,
news director and the station's
sales manager, using a weather

graphics
and
data
display
system that is as dynamic as the
storytelling behind it is crucial.
Weather often changes from
minute to minute.
Even on a "slow weather day",
having a weather graphics system
with supporting data that helps
explain to the audience the
"whys and how's" of the - and
not just the five-day outlook or
tomorrow's "HI/LO" - makes the
difference between what's ordinary
and old-fashioned, and what's
extraordinary and exciting.
True viewership loyalty and
revenue is created by conveying
what matters most to your
audience in their day-to-day lives,
for their families, for their property
- and this is where the significant
storytelling power of the Metacast
system makes a difference. No
matter the branding, no matter
the story, no matter the platform,
Metacast is the tool that takes the
weather forecast and fashions it for

discerning audiences.
Metacast's
Analysts point out
audience reach
that TV weather is
extends to mobile devices.
changing, that the
audience is less dependent on TV by
meteorological
talent
alone to provide basic forecasts for accompanied by the right visuals.
the following day for a particular And with Metacast, the storytelling
location. This may be a challenge does not end when the "on-air"
for broadcasters, but with the light goes off. With mobile, social
right differentiating tool, it is an media and podcasting capabilities,
opportunity that can be seized.
Metacast's
audience
reach
A "snapshot forecast" for a extends brand-building loyalty
location can be found online 24/7.
or on mobile in
hundreds of ways
in just seconds.
However,
an
explanation
of
the dynamics of
the weather, why
it develops as
it does, what is
significant
and
what the variables
of
probability
are,
can
only
ChyronHego acquired WeatherOne's Metacast
line of weather graphics systems.
be
explained

35


http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://www.inbroadcast.com http://www.chyronhego.com http://www.facebook.com/chyronhego http://www.twitter.com/chyronhego http://www.linkedin.com/company/chyronhego

Table of Contents for the Digital Edition of IBC Printed Guide - September 2014

IBC Printed Guide - September 2014 - 1
IBC Printed Guide - September 2014 - 2
IBC Printed Guide - September 2014 - 3
IBC Printed Guide - September 2014 - 4
IBC Printed Guide - September 2014 - 5
IBC Printed Guide - September 2014 - 6
IBC Printed Guide - September 2014 - 7
IBC Printed Guide - September 2014 - 8
IBC Printed Guide - September 2014 - 9
IBC Printed Guide - September 2014 - 10
IBC Printed Guide - September 2014 - 11
IBC Printed Guide - September 2014 - 12
IBC Printed Guide - September 2014 - 13
IBC Printed Guide - September 2014 - 14
IBC Printed Guide - September 2014 - 15
IBC Printed Guide - September 2014 - 16
IBC Printed Guide - September 2014 - 17
IBC Printed Guide - September 2014 - 18
IBC Printed Guide - September 2014 - 19
IBC Printed Guide - September 2014 - 20
IBC Printed Guide - September 2014 - 21
IBC Printed Guide - September 2014 - 22
IBC Printed Guide - September 2014 - 23
IBC Printed Guide - September 2014 - 24
IBC Printed Guide - September 2014 - 25
IBC Printed Guide - September 2014 - 26
IBC Printed Guide - September 2014 - 27
IBC Printed Guide - September 2014 - 28
IBC Printed Guide - September 2014 - 29
IBC Printed Guide - September 2014 - 30
IBC Printed Guide - September 2014 - 31
IBC Printed Guide - September 2014 - 32
IBC Printed Guide - September 2014 - 33
IBC Printed Guide - September 2014 - 34
IBC Printed Guide - September 2014 - 35
IBC Printed Guide - September 2014 - 36
IBC Printed Guide - September 2014 - 37
IBC Printed Guide - September 2014 - 38
IBC Printed Guide - September 2014 - 39
IBC Printed Guide - September 2014 - 40
IBC Printed Guide - September 2014 - 41
IBC Printed Guide - September 2014 - 42
IBC Printed Guide - September 2014 - 43
IBC Printed Guide - September 2014 - 44
IBC Printed Guide - September 2014 - 45
IBC Printed Guide - September 2014 - 46
IBC Printed Guide - September 2014 - 47
IBC Printed Guide - September 2014 - 48
IBC Printed Guide - September 2014 - 49
IBC Printed Guide - September 2014 - 50
IBC Printed Guide - September 2014 - 51
IBC Printed Guide - September 2014 - 52
IBC Printed Guide - September 2014 - 53
IBC Printed Guide - September 2014 - 54
IBC Printed Guide - September 2014 - 55
IBC Printed Guide - September 2014 - 56
IBC Printed Guide - September 2014 - 57
IBC Printed Guide - September 2014 - 58
IBC Printed Guide - September 2014 - 59
IBC Printed Guide - September 2014 - 60
IBC Printed Guide - September 2014 - 61
IBC Printed Guide - September 2014 - 62
IBC Printed Guide - September 2014 - 63
IBC Printed Guide - September 2014 - 64
IBC Printed Guide - September 2014 - 65
IBC Printed Guide - September 2014 - 66
IBC Printed Guide - September 2014 - 67
IBC Printed Guide - September 2014 - 68
IBC Printed Guide - September 2014 - 69
IBC Printed Guide - September 2014 - 70
IBC Printed Guide - September 2014 - 71
IBC Printed Guide - September 2014 - 72
IBC Printed Guide - September 2014 - 73
IBC Printed Guide - September 2014 - 74
IBC Printed Guide - September 2014 - 75
IBC Printed Guide - September 2014 - 76
IBC Printed Guide - September 2014 - 77
IBC Printed Guide - September 2014 - 78
IBC Printed Guide - September 2014 - 79
IBC Printed Guide - September 2014 - 80
IBC Printed Guide - September 2014 - 81
IBC Printed Guide - September 2014 - 82
IBC Printed Guide - September 2014 - 83
IBC Printed Guide - September 2014 - 84
IBC Printed Guide - September 2014 - 85
IBC Printed Guide - September 2014 - 86
IBC Printed Guide - September 2014 - 87
IBC Printed Guide - September 2014 - 88
IBC Printed Guide - September 2014 - 89
IBC Printed Guide - September 2014 - 90
IBC Printed Guide - September 2014 - 91
IBC Printed Guide - September 2014 - 92
IBC Printed Guide - September 2014 - 93
IBC Printed Guide - September 2014 - 94
IBC Printed Guide - September 2014 - 95
IBC Printed Guide - September 2014 - 96
IBC Printed Guide - September 2014 - 97
IBC Printed Guide - September 2014 - 98
IBC Printed Guide - September 2014 - 99
IBC Printed Guide - September 2014 - 100
IBC Printed Guide - September 2014 - 101
IBC Printed Guide - September 2014 - 102
IBC Printed Guide - September 2014 - 103
IBC Printed Guide - September 2014 - 104
IBC Printed Guide - September 2014 - 105
IBC Printed Guide - September 2014 - 106
IBC Printed Guide - September 2014 - 107
IBC Printed Guide - September 2014 - 108
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201912
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201911
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201910
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201909
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201908
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY3
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY2
http://europe.nxtbook.com/nxteu/lesommet/CTA-DAY1
http://europe.nxtbook.com/nxteu/lesommet/CTA-VISITOR
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201906
http://europe.nxtbook.com/nxteu/lesommet/CTA-PREVIEW
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201905
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201904
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201903
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2019
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201902
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201901
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201812
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201811
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NewYork2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201810
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201809
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201808
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201806
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201805
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201804
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201803
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201802
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2018
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201801
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201712
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201711
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201710
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201709
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201707
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201705
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201704
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2017
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201703
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201702
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201701
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_INREVIEW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201612
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201611
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOWNYexpo
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708_DEMO
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201610
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_inshowguide2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201609
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201608
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201607
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201606
http://europe.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC03
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201605
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2016
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201604
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201603
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2016
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201602
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201601
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC02
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201512
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201511
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_CCW15expo
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201510
http://www.nxtbook.com/nxtbooks/lesommet/inbroadcast_APAC01
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201509
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_IBC2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201508
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201507
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201506
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_BROADCASTASIA2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201505
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201504
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_NABSHOW2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201503
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_cabsat2015
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201502
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201501
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201412
http://www.nxtbook.com/nxteu/lesommet/inbroadcast_201411
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201410
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcastIBCPRINTEDGUIDE_201409
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201408
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201407
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201406
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201405
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201404
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201403
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201402
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201401
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201312
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201311
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201310
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201309
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201308
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201307
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201306
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201305
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201304
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201303
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201302
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201301
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201211
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201210
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201209
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201208
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201207
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201206
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201205
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201204
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201203
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_201202
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20121201
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20111011
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110708
http://europe.nxtbook.com/nxteu/lesommet/inbroadcast_20110506
http://www.nxtbookMEDIA.com