IBC Printed Guide - September 2014 - 63

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

Brave New Face
By:
Stephen Streater
CEO

Forbidden launched Forscene, the first
professional cloud-based video editing platform,
in 2004, long before there ever was a "cloud"...

W

ith its ambitious goal of
becoming the World's Video
Platform,
Forscene's
simple
interface was appropriate for
what was then an experimental
piece of software.
Since then the technology has
been totally transformed. As
we've moved towards our original
goal, we've steadily added
features to satisfy customer
needs and reflect the dramatic
and ongoing improvements in
technology, so that now the
platform encompasses so much
more than video editing.
Forscene has evolved to include
sophisticated logging, rough-cut
editing, craft editing, publishing,
hosting, and it even has its own

content management system. It
has handled millions of hours of
content, and amazed new users
with its responsiveness and
depth. Yet despite that evolution,
Forscene still looks the same as it
did in 2004 - a look that belies its
power.
That's why I'm pleased to
announce that Forscene is
getting a facelift.
The new Forscene has a
beauty to match its functionality.
Elements that were added five
years apart meld seamlessly.
Professionally designed graphics
combine with a professional
colour scheme making the
experience the most efficient and
enjoyable yet.

Forbidden's Forscene has "a beauty to match its functionality".

Just as important, the interface
is
more
befitting
today's
technology. For example, HD
video and multiple audio tracks
are commonplace today - not so
10 years ago.
The new interface is designed
for multiple audio and video
tracks with high-resolution video.
After all, in 2004, the typical
screen resolution was 800 x
600. Now 1920 x 1080 (HD) is
common.
Forscene's new interface is
optimised to display higher
resolution video in a larger screen
size in a way that makes use of
the space available on a modern
screen. The modern Forscene
accommodates screens that

weren't even in existence 10
years ago, giving the optimum
user experience - whether on a
large HD monitor at a workstation,
on a laptop in a coffee shop, or
a tablet or smartphone on the
scene of a shoot.
People who may have seen
Forscene in its original skin and
assumed that it was outdated
should now take another look.
We're launching the new
interface at IBC2014 on our stand
and we invite you to stop by and
see the transformation.
Now the world's most advanced
cloud-based
video
postproduction platform looks the
part!

63

http://www.linkedin.com/pub/dir/?first=Phillip&last=Izzard&search=Go https://twitter.com/inbroadcast http://www.youtube.com/watch?v=qpzEatLsHdE&feature=youtube_gdata_player https://www.facebook.com/InBroadcast http://itunes.apple.com/gb/app/inbroadcast/id468652679?mt=8 https://play.google.com/store/apps/details?id=com.branded.inbroadcast&feature=search_result#?t=W251bGwsMSwyLDEsImNvbS5icmFuZGVkLmluYnJvYWRjYXN0Il0. http://www.inbroadcast.com http://www.forscene.co.uk http://www.ibc.org/page.cfm/Action=Exhib/ExhibID=2833/loadSearch=1747976_9187

IBC Printed Guide - September 2014

Table of Contents for the Digital Edition of IBC Printed Guide - September 2014