IBC Printed Guide - September 2014 - 67

www.inbroadcast.com PRODUCT GUIDE | Sept 12 - 16, 2014

Modern MAM: Find IT, Enrich IT, Manage IT, Publish IT
Broadcast technology has seen significant
change and progress in the last ten years and
sitting at the heart of this evolution is the Media
Asset Management (MAM) system...

I

n today's digital world, MAM users
can expect increased content
management options (media and all
the related information); integration
of different areas for processing
automation; and sophisticated
workflow management for content
preparation.
Also, user interfaces are now webbased, which simplifies support
and allows access from multiple
geographical sites.
The MAM has transitioned to
a content management system
that's fully integrated with the
entire business from acquisition,
production and delivery to provide

efficient
and
cost-effective
operations. However, the desire to
achieve these results brings about
two new challenges. The first is
the need to streamline operations
to ensure cost control and
predictability. The second is multiple
content packaging requirements for
multi-screen delivery.
To
serve
the
multi-screen
explosion, broadcasters and telcos
are faced with an unprecedented
and often unpredictable increase
in the amount of media they have
to exchange during the production
and post-production processes
and, when packaging for delivery
to
multiple
platforms.
Undertaking
thousands
of
dragand-drop
operations
every
day
using fixed
folders
is

By:
Julián Fernández-Campón
Head of Pre-Sales
inefficient and makes little sense at
a business level.
It's no longer enough to simply
move thousands of media files
over IP quickly and securely with
no compromise on functionally.
Now broadcasters and telcos
are also faced with the challenge
of how to automatically manage
and monitor the sheer amount of
media and metadata that's being
exchanged with their multiple
media partners 24/7/365. Adapting
typical broadcast processes or
relying on simple IP accelerators or
transcoding is not scalable or costeffective.
Tedial has created a solution that
solves these problems. Its new MEP
provides a central media exchange
platform that enables fast and secure
access over IP and also provides
automated workflows that present
and package content, delivering
to multiple sites and systems and
thereby removing the unnecessary
complexity that is now a reality for

many organisations across many
desktops and departments. MEP
maximises reuse and minimises
reworking of material, allowing
large media assets to be moved
efficiently, making use of centralised
management capability without the
need for extensive IT support.
Tedial's MEP provides unique
global
monitoring
of
these
processes using live dashboards
and business reports that allow
service providers and telcos
(pushing content) and distribution
platforms (pulling content) to
exchange media automatically.
At IBC2014 discover how Tedial's
unique media IT solutions help
international broadcasters and
global media companies to increase
creativity and improve efficiency
throughout their media workflow.
Tedial's customers' problems
are often complex however
its approach is simple: Find
IT, Enrich IT, Manage IT and
Publish IT.

67

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IBC Printed Guide - September 2014

Table of Contents for the Digital Edition of IBC Printed Guide - September 2014