The Hotel Inspector 2011 - (Page 11)

HOTEL NEWS THE LATEST NEWS AND HAPPENINGS " IN THE WORLD OF HOSPITALITY. NEW REPUTATION PROTECTION POLICY FOR HOTELS LAUNCHED BY WILLIS AND KILN Two Lloyd’s of London underwriters – Willis Group and Kiln – have teamed up to create a policy aimed at protecting the reputation of hotels from adverse publicity that could cause damage to hotels’ brands. The Hotel Reputation Protection 2.0 policy covers incidents that are likely to lead to negative PR and goes about limiting the impact this can have on a hotel in terms of reputation and finances. With developments in new media – particularly social media – revolutionising consumer communication, bad news is travelling even faster, so this policy aims to minimise the harmful effect this can have on hotel businesses. The possible causes of damage that the policy guards against are various, including death or permanent disability of a guest (as well as outbreaks of Norovirus, which causes the majority of stomach illness.) The policy offers hotel cover for lost revenue in accordance with RevPAR figures as well as the expense of hiring a crisis management consultant. Laurie Fraser, Global Markets Leisure Practice Leader for Willis said: "In the extremely competitive hotel industry, reputation accounts for approximately 30-40 per cent of a business’s overall worth. "Therefore, damage to reputation, which spreads virally through social and other media channels, can have a significant financial impact. Our product is designed to tackle both the actual loss of revenue and the costs of containment." Waitrose Managing Director Mark Price WAITROSE PLANS FOR OWNBRAND HOTEL IN CHESTER The supermarket chain Waitrose is planning to invest £40 million into the redevelopment of the Boughton retail centre in Chester. The plan will not only create a new Waitrose superstore in the centre, but sees the chain also hoping to create a 120bedroom hotel to accompany the store. Nigel Keen, Waitrose’s director of development, said the project would deliver "major improvements" to both the shopping and hotel provisions that Chester has to offer its visitors. Keen told the press "The Boughton Centre, unfortunately, has not worked in its current form and it now needs redevelopment and investment to create a vibrant and successful area of the city." The project will see a range of jobs in the hospitality industry created across the areas of housekeeping, catering and concierge – as well as, the city authorities hope, helping to promote Chester as an exciting place to live and visit. THE HOTEL INSPECTOR 11

Table of Contents for the Digital Edition of The Hotel Inspector 2011

NEWS
INSPECTING THE INDUSTRY
COMING CLEAN
RAISING THE BAR
BRIGHT LIGHTS
ARCHITECTURE MATTERS
OLYMPIAN EFFORT
HOTEL INTERIORS
MANAGING MAYFAIR
FOOD FOR THOUGHT
KEEPING IT CLEAN
GO GREEN
LEADING THE WAY
SAFE AS HOTELS
SAFE & SECURE
WIDEN YOUR MARKETING NET
WIRED FOR SUCCESS
NEW RECRUITS
OUT OF THE ASHES

The Hotel Inspector 2011

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