The Hotel Inspector 2011 - (Page 86)

online marketing WIDENING YOUR NET Marketing on the net is an indispensable way to proMote your hotel, so we take a look at the variety of platforMs available... In 86 a society obsessed by technology, marketing your hotel online has never been more crucial to maximising your profits. In the current economic downturn, it may be tempting to cut back marketing activity but this should be avoided where possible: not only are many of the paths free or low in cost to use, but the influence that online media can have on today’s consumer is unique and incredibly powerful. A sound marketing strategy and online presence will offer long-term benefits to the branding and reputation of your hotel. THE HOTEL INSPECTOR

Table of Contents for the Digital Edition of The Hotel Inspector 2011

NEWS
INSPECTING THE INDUSTRY
COMING CLEAN
RAISING THE BAR
BRIGHT LIGHTS
ARCHITECTURE MATTERS
OLYMPIAN EFFORT
HOTEL INTERIORS
MANAGING MAYFAIR
FOOD FOR THOUGHT
KEEPING IT CLEAN
GO GREEN
LEADING THE WAY
SAFE AS HOTELS
SAFE & SECURE
WIDEN YOUR MARKETING NET
WIRED FOR SUCCESS
NEW RECRUITS
OUT OF THE ASHES

The Hotel Inspector 2011

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