The Hotel Inspector 2011 - (Page 28)

We Take aT look aT The laTesT Trends in design and drinks To ensure your bar Ticks all The boxes. RAISING THE BAR can create the most innovative, avant-garde the hotel bar bar in the country but if you haven’t carefully tailored it to your target market, then your efforts will fall by the wayside. This is even more relevant when focussing on hotel bars that need to complement the establishments in which they are situated. Marrying a bar with a hotel is key to cultivating a strong brand identity and will allow you to grow your business whilst keeping your customers both refreshed and satisfied. One The design process Almost invariably, the first thing that a customer will see is the general layout of your bar including the seating areas and lighting. Therefore the first impression is crucial to perpetuating a strong brand image and the aesthetics of your hotel bar need to be carefully thought through. Determining your budget is critical whether you are renovating your bar or building one from scratch: without an understanding of what you can afford H O EL 28 TN SEP HC TTO R I E 

Table of Contents for the Digital Edition of The Hotel Inspector 2011

NEWS
INSPECTING THE INDUSTRY
COMING CLEAN
RAISING THE BAR
BRIGHT LIGHTS
ARCHITECTURE MATTERS
OLYMPIAN EFFORT
HOTEL INTERIORS
MANAGING MAYFAIR
FOOD FOR THOUGHT
KEEPING IT CLEAN
GO GREEN
LEADING THE WAY
SAFE AS HOTELS
SAFE & SECURE
WIDEN YOUR MARKETING NET
WIRED FOR SUCCESS
NEW RECRUITS
OUT OF THE ASHES

The Hotel Inspector 2011

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