WWF Annual Review 2017 - 49

PARTNERS & SUPPORTERS

+275%

SOCIAL
MEDIA
5 YEAR
GROWTH

+293%

TOGETHER WITH PEOPLE

By mobilizing millions of supporters round the world, we're building a
global movement for the environment and making change happen.

FEELING THE VIBER

EARTH HOUR POWER

We made our first foray into the world
of instant messaging by launching a
public channel on Viber. Within six
months, we had almost 3.8 million
followers - keeping up to date with
our work on public chat, sharing free
animal stickers, and interacting with
our friendly chatbot Ranger Ed. With
over 800 million registered users,
Viber offers great potential for us to
get even closer to our supporters
around the world especially in the
global south and east.

Ten years on from the first symbolic
switch-off in Sydney, Earth Hour
has grown into the biggest mass
participation environment event in the
world. This year, millions of individuals,
cities, businesses and organizations in
an unprecedented 187 countries and
territories came together to take a stand
for climate action. More than 3,000
landmarks and monuments went
dark, while online #EarthHour and
related terms cropped up more
than 3.5 billion times.

SUPPORTERS MAKE THEIR MARK
Under the banner Make Your Mark,
hundreds of thousands of people
lent their support to the Save Our
Heritage campaign (see more on
pages 32-33) - joining together to
protect UNESCO World Heritage
sites. More than 235,000 people
rallied round the critically endangered
vaquita, and their emails to President
Peña Nieto of Mexico helped secure
crucial protection for these critically
endangered porpoises. Meanwhile,
over 500,000 people have called on
President Magufuli of Tanzania to
protect the Selous World Heritage
site from poaching and damaging
industrial development.

TWITTER: MOST FOLLOWED
INTERNATIONAL ORGANIZATIONS
GROWTH % / FOLLOWERS
United Nations
@UN
UNICEF
@UNICEF
World Health
Organization
@WHO

+23% - 9,352,821
+13% - 6,327,121
+31% - 3,869,861

WWF
@WWF

+47% - 3,737,180

Human
Rights Watch
@HRW

+15% - 3,462,935

WWF-INT Annual Review 2017 page 49



http://awsassets.panda.org/downloads/Earth_Hour_Report_2017.pdf https://chats.viber.com/wwf/en https://www.earthhour.org/2017-highlights

Table of Contents for the Digital Edition of WWF Annual Review 2017

Contents
WWF Annual Review 2017 - Cover1
WWF Annual Review 2017 - Contents
WWF Annual Review 2017 - 3
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WWF Annual Review 2017 - Cover3
WWF Annual Review 2017 - Cover4
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https://europe.nxtbook.com/nxteu/wwfintl/annualreview2022
https://europe.nxtbook.com/nxteu/wwfintl/annualreview2021
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http://europe.nxtbook.com/nxteu/wwfintl/annualreview2019
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http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_full
http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2017
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http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-de
http://europe.nxtbook.com/nxteu/wwfintl/dalbergreport2013-fr
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