WWF Annual Review 2017 - 31

DRIVERS

MARKETS

Kavita Prakash-Mani
Leader,
Markets Practice

From community enterprises to multinational companies and consumers,
we're creating markets that are good for the planet and for people.
Whenever people buy and sell products,
there are potential consequences
for nature. This could be through
deforestation caused by food production,
water and energy used in products, or
direct loss of wildlife caused, for example,
by the demand for ivory and rhino horns.
Our aim is to shift markets to be more
sustainable and drive positive change.
In recent years we have influenced
markets for commodities that have the
biggest impact on habitats, notably by
using certification to raise production
standards. Certified products now
account for 17 per cent of global timber
production, 21 per cent of palm oil
and 12 per cent of wild seafood.
We're building on this work to include
smallholder farmers, create demand for
sustainable commodities in emerging
economies, and develop approaches to
protect habitats at a landscape level.

areas like alternative aquaculture feed,
ocean plastics and renewable energy.
We're also using markets to scale up
sustainable community enterprises
that support habitat conservation.
For example, our Impact Ventures
programme is boosting investment for
enterprises like Goma Stoves, which
reduces charcoal use around Virunga
National Park, and The Manuripi
Sourcing Company, which sells wild
Brazil nuts harvested by communities
in the Bolivian Amazon.

"OUR AIM IS TO SHIFT
MARKETS TO BE MORE
SUSTAINABLE AND DRIVE
POSITIVE CHANGE"

In addition, we're exploring sectors like
mining and tourism which also have
direct impact on habitats, and looking
at how markets can drive innovation in

WWF-INT Annual Review 2017 page 31



http://wwf.panda.org/what_we_do/how_we_work/working_with_business/

Table of Contents for the Digital Edition of WWF Annual Review 2017

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WWF Annual Review 2017 - Cover1
WWF Annual Review 2017 - Contents
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