MAKING BIODIVERSITY MATTER TO PEOPLE WWF can't do it alone. But we do have a unique role in supporting global efforts for a sustainable future. The UN Convention on Biological Diversity has recognized our expertise as a conservation communicator, asking us to help deliver one of their key goals for 2020. Our challenge is to help people understand the importance of biodiversity and how they can conserve and use it sustainably. Biodiversity - the huge variety of life in a variety of places - provides a global safety net for us all. Every one of us relies on nature for essentials like food, drinking water, clean air, medicines and shelter. And biodiversity helps nature to cope better with change. But we need many more people to recognize its vital importance. © Nick Hawkins / naturepl.com together possible TM An ocelot in Costa Rica. WWF-INT Annual Review 2017 page 6http://wwf.panda.org/biodiversity http://www.naturepl.com