WWF Annual Review 2017 - 38

PARTNERS & SUPPORTERS

TOGETHER WITH BUSINESS
By partnering with influential companies, we're transforming
business practices across whole industries, reaching new audiences
and raising vital funds for conservation.

Our partnership with Germany's
biggest supermarket EDEKA is leading
transformation across important sectors
and offering customers more sustainable
choices. All EDEKA's private label paper
goods and personal hygiene products are
now made from recycled material; 99 per
cent of its own products containing palm
oil use more sustainable sources, while
80 per cent of wild fish is certified by the
Marine Stewardship Council (MSC) or
from other approved sources. Meanwhile,
the company has analysed water risks
across 2,300 supplier locations.

SUSTAINABLE TUNA FISHING
We helped launch a major project to
transform tuna fishing in the Indian
Ocean. The region accounts for around a
fifth of the world's production of tuna, but
too often this is done in ways that harm
the delicate ocean environment. We're
turning the tide through our partnership
with Thai Union Europe (TUE), one of
the largest seafood processors and owner
of major brands such as John West and
Petit Navire. Focused on the Seychelles

tuna fishery, the project brings together
many partners including government
agencies and fishing companies. Together,
we're taking action to enable the fishery to
achieve the MSC sustainability standard.

PROTECTING FORESTS WITH MONDI GROUP
Over the last three years, our partnership
with packaging and paper group Mondi
has helped conserve key forest areas in
Europe and improved water stewardship
in South Africa. The partnership secured
agreements with forestry companies to
prevent logging in over 120,000 hectares
of pristine forest in north-west Russia,
where we also helped establish a new
78,000 hectare protected area. In
Bulgaria, we worked together to enable
over 150,000 hectares of state forest
achieve Forest Stewardship Council
certification, while in South Africa the
partnership brought together different
sectors to improve water
stewardship in water-stressed
river basins. We've recently
signed another three-year
partnership with Mondi
to continue this work.

Pictured right: Our partnerships are driving sustainable practices in the
natural rubber market. These include DHL, GM, Michelin Group, Pirelli and Toyota.

WWF-INT Annual Review 2017 page 38

© Nicolas Villaume / WWF-US

SUPERMARKET TAKES A LEAD



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