TIGER EFFORTS BROADEN Exciting new partnerships with WWF are strengthening global efforts to deliver TX2 - the global goal to double wild tiger numbers by 2022 (see more on page 15). Companies such as Mars Petcare (Whiskas), Discovery Communications and Hull City FC have come on board, followed by a new six-year multi-country partnership with Tiger Beer - the first of its kind with an Asian brand. Not only does this partnership provide significant funding for WWF's tiger conservation efforts, it also helps to raise awareness among wider audiences - through #3890Tigers, a digital campaign which encouraged young people to take a stand against illegal tiger trade by turning their selfies into unique tiger-based artworks. Over 35,000 selfie artworks were created, with 1.26 billion impressions on social media. © Shutterstock / FX / WWF together possible TM WWF-INT Annual Review 2017 page 40http://tigers.panda.org/