WWF Annual Review 2017 - 40

TIGER EFFORTS
BROADEN
Exciting new partnerships with WWF are strengthening
global efforts to deliver TX2 - the global goal to double
wild tiger numbers by 2022 (see more on page 15).
Companies such as Mars Petcare (Whiskas), Discovery
Communications and Hull City FC have come on
board, followed by a new six-year multi-country
partnership with Tiger Beer - the first of its kind with
an Asian brand. Not only does this partnership provide
significant funding for WWF's tiger conservation
efforts, it also helps to raise awareness among wider
audiences - through #3890Tigers, a digital campaign
which encouraged young people to take a stand against
illegal tiger trade by turning their selfies into unique
tiger-based artworks. Over 35,000 selfie artworks were
created, with 1.26 billion impressions on social media.

© Shutterstock / FX / WWF

together possible

TM

WWF-INT Annual Review 2017 page 40


http://tigers.panda.org/

Table of Contents for the Digital Edition of WWF Annual Review 2017

Contents
WWF Annual Review 2017 - Cover1
WWF Annual Review 2017 - Contents
WWF Annual Review 2017 - 3
WWF Annual Review 2017 - 4
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WWF Annual Review 2017 - Cover3
WWF Annual Review 2017 - Cover4
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http://europe.nxtbook.com/nxteu/wwfintl/livingplanet_summary
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http://europe.nxtbook.com/nxteu/wwfintl/conversation_strategy
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http://europe.nxtbook.com/nxteu/wwfintl/annualreview2015
http://europe.nxtbook.com/nxteu/wwfintl/annualreview2013
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http://europe.nxtbook.com/nxteu/wwf_france/rapport_dactivite_2011-2012
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