Annual Review 2012 - (Page 29)

Corporate partnerships Corporate partnerships Corporations hold tremendous influence in today’s world – and can be a powerful force for change For a future where humans live in harmony with nature, we need business on board. From the natural resources they use to the waste they generate, companies have a major impact on our planet. If we’re to make any real progress in tackling the big conservation challenges like climate change, biodiversity loss and water scarcity, business practices need to change. The good news is that many of them are. WWF has a proud track record of challenging and enabling businesses to reduce their environmental footprint and develop positive solutions – from reducing greenhouse-gas emissions and investing in renewable energy, to supporting conservation initiatives. And the effect is magnified as these businesses create wider change along their supply chains, within their sectors and throughout society New tool helps businesses address water risks 40% of the world’s population is at risk of water scarcity Roughly 40 per cent of the world’s population lives in river basins that experience severe water scarcity at least one month of the year. As well as threatening freshwater ecosystems, growing pressure on water resources is a major risk for businesses. This year we launched our Water Risk Filter, developed in collaboration with German finance institution DEG. Using the best available global data, the easy-to-use online tool helps companies and investors assess their specific water-related risks, and find out how they can support sustainable water management. Markets shifting towards sustainability We need the things people consume to be produced in a way our planet can sustain. So we’re developing standards that recognize responsible production for key commodities, and are pushing companies to commit to these standards so they become the market norm. This year there was particularly encouraging progress on seafood. Globally, 29 per cent of all whitefish (and 53 per cent for our priority whitefish species) is certified as responsibly sourced by the Marine Stewardship Council (MSC) – the first commodity to reach to reach such a high volume. This is good news for whitefish – and other fisheries – in the longer term. Meanwhile the proportion of MSC-certified tuna leapt from less than 1 per cent to nearly 11 per cent with the successful certification of a large Pacific skipjack tuna fishery. And the Maldives pole and line skipjack fishery became the first tuna fishery in the Indian Ocean to achieve MSC certification, benefiting the 20,000 fishers and their families whose livelihoods depend on it. 100M tonnes Co2 eMissions saveD to Date by wwf CliMate savers Climate Savers slash emissions Through our Climate Savers programme, we’ve worked with some of the world’s leading companies to help reduce their carbon emissions. In 2012, their collective emissions savings to date passed 100 million tonnes – twice the annual emissions of Switzerland. But an individual company’s emissions are only part of the story: Climate Savers members also provide leadership and innovation to drive wider change within their sectors. We estimate that, if other companies followed their lead, combined emissions savings could reach 500-1,000 million tonnes a year by 2020. Indirectly, Climate Savers could trigger even greater savings by driving emission reductions along their value chain, influencing policy and enabling people to adopt low-carbon lifestyles. WWF-INT Annual Review 2012 page 29 PLAY VIDEO

Table of Contents for the Digital Edition of Annual Review 2012

Annual Review 2012
Foreword from Yolanda Kakabadse
A message from Jim Leape
Kill the trade
Saving special places
Harmony with nature
Public sector partnerships
Corporate partnerships
Our donors
WWF International accounts 2012
WWF International directors
WWF International board of trustees 2012
The WWF Network

Annual Review 2012