Annual Review 2012 - (Page 14)
In August 2012, we launched our global
conservation campaign against the
illegal wildlife trade under the banner
“kill the trade”
The world’s wildlife is in crisis. Poaching has escalated
dramatically, mainly to meet rising consumer demand in Asia,
jeopardizing decades of conservation work. Illegal wildlife trade is
now the greatest threat to many of WWF’s flagship species:
• Rhino poaching in South Africa has risen more than 4,000 per cent since 2007.
• Tens of thousands of elephants are killed each year for their ivory.
• Only 3,200 tigers remain in the wild, yet poaching continues.
inCrease in rhino
poaChing in south
And this deadly trade doesn’t just affect wildlife. With an estimated global value of
around US$19 billion (including fish and timber), it’s one of the world’s most lucrative
criminal activities. Illegal wildlife trade has ties to organized crime, including illicit
arms, drugs, terrorism, human trafficking, corruption and money laundering. It
destabilizes societies and funds violent conflicts. It kills people as well as animals.
Yet illegal wildlife trade isn’t given the priority it deserves. Laws exist to prevent
trade in endangered species, but they’re all too easily flouted. As long as governments
lack the will to take action, wildlife criminals will continue to profit as species and
Our campaign against the illegal wildlife trade aims to change this – fast. Along
with our partner TRAFFIC, the wildlife trade monitoring network, we’re calling for
effective deterrents against poaching, smuggling and illegal sales, and prominent
efforts to reduce demand for endangered species products. By raising public outcry,
we can spur governments and international institutions to treat illegal wildlife trade
like the serious crime it is.
By July 2013, we want:
• Heads of state of key countries where threatened animals are being killed or
consumed to make public declarations of action to improve enforcement, increase
prosecution rates, reduce demand and reform legislation;
• Influential governments to state their own commitments to treating illegal wildlife
trade as a serious crime, and hold other governments to account.
This year has already brought encouraging progress. The UN recognized wildlife
trafficking as a form of transnational organized crime and a threat to the rule of law.
US Secretary of State Hillary Clinton emphasized that it was a major foreign policy
and security issue and called for a “concerted global response”. Gabon publically
burned its ivory stockpile and announced a policy of zero tolerance for wildlife
crime. Russia closed legal loopholes that had allowed tiger poachers to escape with
small fines. And we recognized the achievements of anti-wildlife crime activist Ofir
Drori, whose tireless efforts have resulted in hundreds of arrests and prosecutions of
wildlife criminals across West and Central Africa, by awarding him our top honour,
the WWF Duke of Edinburgh Conservation Medal.
We know we face a huge challenge. But we believe we can meet it.
WWF-INT Annual Review 2012 page 14
Table of Contents for the Digital Edition of Annual Review 2012
Annual Review 2012
Foreword from Yolanda Kakabadse
A message from Jim Leape
Kill the trade
Saving special places
Harmony with nature
Public sector partnerships
WWF International accounts 2012
WWF International directors
WWF International board of trustees 2012
The WWF Network
Annual Review 2012