Annual Review 2012 - (Page 7)

a Message froM JiM leape The Director General of WWF International on how we’re rising to the big global challenges © WWF-Canon / Richard Stonehouse This year’s Living Planet Report confirmed once again the huge global crisis we’re facing. We are using 50 per cent more resources than the Earth can provide, and our natural life support systems are showing the strain. The Rio+20 summit conspicuously failed to rise to this challenge – but the picture that emerged was not hopeless. Away from the negotiating room, we saw how local and national governments, companies, cities and civil society are taking matters into their own hands – and making real progress. And where progress is happening, WWF is often involved: providing leadership, connecting people, putting forward solutions, linking issues, ideas and initiatives. “Local and national governments, companies, cities and civil society are taking matters into their own hands – and making real progress. And where progress is happening, WWF is often involved.” Jim Leape Director General of WWF International PLAY VIDEO In the Coral Triangle, the Amazon and the Congo Basin for example, we’ve helped bring governments together to protect vital shared natural resources. In Mozambique, we’ve helped the country develop a pioneering action plan to lift people out of poverty through green economic development, and we’re pushing forward a similar strategy in Borneo. Our Global Climate and Energy Initiative is working with countries like Mexico and Germany that have made genuinely ambitious commitments to tackle climate change. Success in these countries will lead others to raise their game. An increasing number of companies are taking steps to make their businesses more sustainable, thanks in no small part to WWF’s work to transform markets. And this year, hundreds of millions of citizens from around the world once again came together for Earth Hour to affirm their support for protecting the planet we share. As our conservation director Lasse Gustavsson explains on page 10, this year we have begun to amplify our conservation efforts by running annual global conservation campaigns. In 2012 our focus has been on putting illegal wildlife trade higher on the global agenda. Next year our attention turns to climate change: specifically, to shifting investment away from fossil fuels into clean, renewable energy. Challenges like these require urgent action: not endless discussions, vague aspirations and incremental advances. All of us need to step up. By supporting WWF, you are part of the solution. Thank you. WWF-INT Annual Review 2012 page 7

Table of Contents for the Digital Edition of Annual Review 2012

Annual Review 2012
Contents
Foreword from Yolanda Kakabadse
A message from Jim Leape
Campaigning
Kill the trade
Saving special places
Harmony with nature
Public sector partnerships
Corporate partnerships
Our donors
WWF International accounts 2012
WWF International directors
WWF International board of trustees 2012
The WWF Network

Annual Review 2012