Jobs and Careers with James Caan 2012 - (Page 254)

being ethical 114 We investigate why being ethical and aware of your corporate social responsibility can yield progression, PR and – most importantly – profit Ethical business Ethics, at grass-roots level, is a matter of what is right or wrong – so when it comes to integrating a concrete ethical strategy, your own views and beliefs are likely to be an important consideration. Corporate Social Responsibility (CSR), focuses on how your business manages its values and behaviour in relation to its customers; employees, stakeholders and wider society, and thus, as you may expect, comes hand-in-hand with ethics in business development and management. Being an ethical business is not simple, however, and requires thorough consideration and planning to ensure that all crucial areas are covered, including: employees; energy and the environment; legislation and the community. There are, of course, different levels with which you can engage with CSR, so it’s important to understand where – and to what degree – you want to consider ethical factors in your business. In a society where green energy and growing a low-carbon economy is at the forefront of the global consciousness – and the ever-gloomy state of the financial climate – keeping your customers and Your business with James Caan stakeholders onside is going to be vital for future and continued success. Awareness of your environment, both in the business market, society and ecologically, is about taking responsibility for your company and its processes and outputs. Remember: this does not mean that profit and growth, in any shape or form, need to be compromised; in fact, CSR can help improve business function and work as an effective PR tool. Many companies now prioritise their low-carbon strategies as not only a way to save money, but as a method for communicating to their customers that they are an ethically conscious organisation. Through such publicity and paying attention to your CSR, you may be able to broaden the array of companies that will be keen to trade with you, particularly looking at third and public sector organisations. Implementing a green vision in your business development can even be configured as a key constituent of your brand identity. For example, search-engine leader Google pride themselves on their sustainability, with their data centres using 50% less energy than other similar "Awareness of your environment, both in the business market, society and ecologically, is about taking responsibility for your company and its processes and outputs"

Table of Contents for the Digital Edition of Jobs and Careers with James Caan 2012

Career bites
What really counts
Weighing it all up
Around the world
Ask the experts
Growth sectors
Train your brain
Homework
Carve a career in care
Here come the girls
Mum’s the word
An apple a day
It’s for you-hoo!
A step forward
His & hers
Bank on it
Risky Business
In the money
3 Specialist medical jobs
The stuff of life
Power on
Engineering heroes
Outside the box
Keeping it clean
Your Business with James Caan
Go Go GadGets
On trend office
Take my advice
Getting Going
The bank job
Make the most of your assets
Back to business
The law and you
HR Matters
Make it work
Into the cloud
Design & shine
Reach out
Gorkana and Gurkhas
Protect and prosper
Making it count
Your business or your life?
Nice supplies
Beginning business
Ship it
Ethical business
Backing business
Standing together
Top 10 hiring tips

Jobs and Careers with James Caan 2012