Jobs and Careers with James Caan 2012 - (Page 210)

Design shine We take a look at what you need to consider in terms of web design for your small business, whether you outsource or go it alone… The aesTheTics of your site are the first thing a customer or client will see, so establishing an eye-catching and unique web design is going to be critical to keeping a user on your site. What’s more, a professional-looking and functioning website will help extend your business’ brand online. When it comes to setting up a website, it is generally recommended to rope in the help of a professional web designer, but if budget is really stretched and you have the relevant knowledge, then it is possible to develop your own site. A good start for a home-grown website is an online web builder that provides you with the relevant software that can make the whole process a lot more streamlined than going it alone. Remember: if you’re going to outsource your web design to an expert, make sure you find someone reputable; don’t just rely on what their website says, but ask around and see if there’s someone that a friend could recommend. values and corporate image. Your logo will be plastered all over your business cards, letterheads, website and may even cross over to uniforms or your product – if it’s necessary of course – so it’s crucial that you get it right at the beginning so you can carve yourself a cohesive brand identity. For logo design, you may wish to draft in the help of a graphic designer, who can take your brief into consideration and accordingly create logos to reflect your business needs. Although there is a cost attached to this, ensuring your logo looks professional can make a significant difference to how potential customers perceive your company. Furthermore, choosing the right typography for your logo is key: without a clear font that reflects your business and its services or products, your branding may lack the desired effect.From your logo, a colour scheme can then be extended which will form the basis of any further design work to encourage consistency and familiarity. If budgets are tight – which is likely in such a gloomy climate – then consider creating your own logo and going from there. & The ins and outs of how your site functions may not be the most thrilling aspect of web design, but the way your site is laid out is central to online success. Your Your business with James Caan { web design Brand Identity 070 Shop around { Shop around Some companies might be able to offer you a comprehensive online package including: logo and identity design, business stationery, website and blog design, social media and SEO. Your site needs to reflect your brand identity; consistency across all aspects of your online presence and marketing is critical for professionalism. Your logo is likely to be your starting-position for such an identity, so think carefully about what you want your logo to signify, for it will act as a visual representation of your business Functionality of site

Table of Contents for the Digital Edition of Jobs and Careers with James Caan 2012

Career bites
What really counts
Weighing it all up
Around the world
Ask the experts
Growth sectors
Train your brain
Homework
Carve a career in care
Here come the girls
Mum’s the word
An apple a day
It’s for you-hoo!
A step forward
His & hers
Bank on it
Risky Business
In the money
3 Specialist medical jobs
The stuff of life
Power on
Engineering heroes
Outside the box
Keeping it clean
Your Business with James Caan
Go Go GadGets
On trend office
Take my advice
Getting Going
The bank job
Make the most of your assets
Back to business
The law and you
HR Matters
Make it work
Into the cloud
Design & shine
Reach out
Gorkana and Gurkhas
Protect and prosper
Making it count
Your business or your life?
Nice supplies
Beginning business
Ship it
Ethical business
Backing business
Standing together
Top 10 hiring tips

Jobs and Careers with James Caan 2012