Jobs and Careers with James Caan 2012 - (Page 196)

make It and the web will be the foundations of your business – so make sure you’re building with the right materials! It’s IncredIble to think that the work It enterprise, so there’s simply no alternative: optimising IT, whether by oneself, by taking on staff or by outsourcing it, is a critical factor in getting your business up and running, and taking it to the next level. Over the next few pages we take a look at some of the most important aspects of IT and the web for business, including how to take a sensible approach to social media marketing, and how to negotiate the murky waters of web hosting. As with any aspect of a business, mistakes can be extremely costly, so make sure you have all the information you require before setting out into an often-confusing but potentially game-changing arena… IT & THE WEB 056 web has only existed for a couple of decades, so utterly has it transformed almost every aspect of our lives. Today, it’s all but unthinkable that a new business, regardless of its nature or sector, wouldn’t have a web presence of one form or another: sales, customer contact, marketing, product delivery and a host of other activities can be run in whole or in part over the internet, opening up even the newest, smallest business to the world. Of course, supporting any web activity is information technology; a company’s IT is its skeleton, and encompasses not just web-related endeavours but vital processes such as email and other communications, databases, creative design, word processing and countless other things without which your business simply couldn’t function. For many people IT is still an arcane science – but an inability to provide coherent, sensible, functional (not to mention affordable) IT can scupper even the most promising In the domain Your first step into the sphere of the web begins with your domain name – which for those of us not familiar with internet vocab, is the website name (i.e. www. yourbusiness.co.uk). Deciding the name of your website might not be as easy as one would hope, however. Most people Your BusInEss with James Caan

Table of Contents for the Digital Edition of Jobs and Careers with James Caan 2012

Career bites
What really counts
Weighing it all up
Around the world
Ask the experts
Growth sectors
Train your brain
Homework
Carve a career in care
Here come the girls
Mum’s the word
An apple a day
It’s for you-hoo!
A step forward
His & hers
Bank on it
Risky Business
In the money
3 Specialist medical jobs
The stuff of life
Power on
Engineering heroes
Outside the box
Keeping it clean
Your Business with James Caan
Go Go GadGets
On trend office
Take my advice
Getting Going
The bank job
Make the most of your assets
Back to business
The law and you
HR Matters
Make it work
Into the cloud
Design & shine
Reach out
Gorkana and Gurkhas
Protect and prosper
Making it count
Your business or your life?
Nice supplies
Beginning business
Ship it
Ethical business
Backing business
Standing together
Top 10 hiring tips

Jobs and Careers with James Caan 2012