EM - June/July 2011 - (Page 10)
Services and Electric Ireland
Feeling the Heat
ESB Networks deal with NW gorse fires Page 18
8 Electric Ireland has been established as a response to the rapid developments in the Irish energy market. EM finds out how the brand is meeting consumer needs
Introducing ESB Electric Ireland
Liam Molloy, Manager Electric Ireland.
The Commission for energy regulation (Cer) ended the regulation of business customers in october 2010 followed by residential customers in April 2011. This was a significant milestone for esB electric ireland and we are now in a position to offer competitive electricity price plans to all customers. The years ahead for esB electric ireland have the potential to be some of the most exciting and challenging yet for all of us. our business is continuing to change to meet these challenges and allow us to play a vital role in the energy industry and national economy. We have a huge responsibility to ensure that every euro we spend building and operating our new business is spent in the most cost-effective way possible for our customers. one of the biggest challenges for us has been ensuring esB electric ireland has the capabilities required to ensure that we are an effective competitor in the irish retail energy market – gas and electricity. over the last 18 months we have been working to meet these challenges. So what have we done: • Developed and launched the new esB electric ireland brand. The new brand is aimed at positioning our energy solutions business as a leading energy services provider that will be successful in the competitive electricity market, offering greater choice and value,
providing the best products, services and advice to customers. There is now widespread acceptance and use of our new ESB Electric Ireland brand with research showing 68% awareness of our brand change. • Developed new competitive price plans for business and residential customers • Launched retail gas into the business and residential markets • A new user friendly bill has been designed • We have successfully launched a number of innovative offerings including the meter reading App, online store, energy saving Wizard and HALO Installation services. All of the above has been supported and by dynamic marketing, advertising, sponsorship and Pr campaigns. our transition from a regulated supplier to a commercial suppler with a range of competitive offers is now fully recognised. As you will see over the following pages, esB electric ireland is a cohesive business with all business lines working together to develop a successful business model. As part of this transformation, we are moving our four Dublin offices to Swift square, northwood, santry in July. notwithstanding the many challenges ahead in the competitive market, we are off to a very good start thanks to the commitment shown by all the staff involved in the development and delivery of the multi-faceted programme of work underpinning market entry. n
Business Markets has continued to grow its market share in both ROI and NI and continues to be the largest supplier of electricity to business customers on the island of Ireland.
Derek Russell, Commercial Manager, ESBIE Electric Ireland and Paul Quinn, Eircom Director of Group Procurement and Supply Chain Management at the signing of their €22m two year Energy Supply Contract.
Business markets develop strategy to deliver growth
The Business Markets function is responsible for developing the strategy to deliver the growth and retention of electricity and natural gas business customers on the island of Ireland. Our customers are made up of Large Energy Users, (LEU) Low Voltage Max Demand (LVMD) and Small Medium Enterprises (SME). The team in Business Markets is headed by Susan Kinane, with John Cunningham, Operations Manager, Derek Russell, I&C Business Manager and Sean O’Loughlin, SME Business Manager. Business Markets has continued to grow its market share in both ROI and NI and continues to be the largest supplier of electricity to business customers on the island of Ireland. The success of Business Markets in the high end, LEU and LVMD is attributed to providing a premium level service to these customers. All employees across all operational teams are dedicated to providing excellent
customer service on a day-to-day basis. Our aim is to build and establish long-term valued relationships with our customers, offering tailored energy packages matching all customers requirements. As we review and develop other competitive strategies we in Business Markets rely heavily on our colleagues in Commercial who provide us with up to date competitor information from their many contacts, such as Field Sales Agents, Call Centre Sales Team and other industry information. Customers the length and breadth of the country are now looking for ways to reduce costs wherever possible during these difficult recessionary times and a very important part of our business which is sometimes overlooked by our competitors. With global fuel prices high, competition stiff and major structural changes taking place within the ESB Group, retaining our market share and providing value to our customers is not without its challenges. However with the continued commitment and involvement of all teams across Business Markets there is no reason these challenges cannot be met and conquered. n
The HR team who support the brand. Mary-Beth Penston, Noeline Gibbons, HR Manager, Caroline Coffey, Fiona Moore and Ciara Whelan.
Table of Contents for the Digital Edition of EM - June/July 2011
EM - June/July 2011
In This Issue
Services & ESB Electric Ireland
ESB Networks Ltd
ESB Energy International
Aghada in the Spotlight
Health & Habitat
Sligo Walk 2011
EM - June/July 2011