Outsource Magazine Issue 26 - (Page 94)

HEAD-TO-HEAD JAMES COX & NICOLA LIDGETT To outsource, or keep in-house: that, of course, is the question… And when it comes to the marketing function, increasingly an arena of signiﬁcant growth for outsourcing, the question has never been so urgent. This issue’s Head-to-Head sees James Cox, Managing Director, Tracepoint Marketing, and Nicola Lidgett, Head of Marketing, Azzurri taking very different sides of an ever-pressing debate… “I do not believe in censorship, but I believe we already have censorship in what is called marketing theory; namely, the only information we get in mainstream media is for proﬁt.” – Sam Sheppard 94 ● ●●●● www.outsourcemagazine.co.uk http://www.outsourcemagazine.co.uk

Table of Contents for the Digital Edition of Outsource Magazine Issue 26

News & Comment
2012 in outsourcing
Fine – but what does it all mean?
Steering Steria
Separate Ways?
Getting Smart
Northern Lights
Heads in the Cloud
Connecting Service
Bigger and Better
NOA Round-Up
Breaking Through
You Cannot be Serious!
Back to the Future
Accounts Payable
The Power of Two
Public-Private Partnerships
Kill or Cure
Public Problems
Head-to-Head
Top Ten
The Legal View
HfS Research
Online Round-Up
Inside Source
The Last Word

Outsource Magazine Issue 26