In Broadcast - May 2016 - 76


76

www.inbroadcast.com | Vol: 6 - Issue 5 | May 2016

InMedia

Telestream Looks To VP9 Encoding
T

elestream, a leading provider of
digital media tools and workflow
solutions, has announced upcoming
support for the VP9 video coding
format in the next release
of its Vantage Transcode
Multiscreen
video
transcoding, packaging and
workflow automation product.
VP9 encoding is scheduled as part
of Vantage version 7, available mid2016, and will allow content creators
and distributors to support
delivery to over 2 billion
VP9-enabled end points
using Vantage enterprise
workflow automation.
The WebM VP9 video codec is
designed for web and mobile video.
Major content providers like YouTube
have seen up to 50 percent bandwidth
savings when using VP9 as compared
with H.264, improving video quality
and the overall user experience.
While part of the appeal for VP9 is
due to the open source, royalty-free
nature of the format, the efficiency
and quality improvements compared

to H.264 make it increasingly
attractive to content distributors and
consumers alike.
"VP9 was built for the web. As web
video moves to HTML5, VP9 allows
publishers to deliver improved quality
to over two billion end points." said
Matt Frost, Head of Partnerships and
Strategy at Google Chrome Media.

"Professional workflow automation
tools such as Telestream Vantage
make it easier to prepare and deploy
VP9 at scale, and we are pleased with
the addition of VP9 within the Vantage
product family."
As publishers transition from Flash
to HTML5 video, adding support for
VP9 distribution can increase viewer

quality and increase watch times.
VP9 is supported in a number of
major browsers, and is widely
supported in mobile SoC (System
on a Chip) and smart TV
platforms.
"Telestream Vantage
is used around the world
to create multi-screen
content in every format
required by a myriad
of
device
platforms
throughout the world,"
said Paul Turner, VP of
Enterprise Products at Telestream.
"By adding support for VP9 in
Vantage, Telestream is further
extending its coverage by enabling this
highly efficient format to be generated
automatically and rapidly without
human intervention."
VP9 support will be available to all
customers of Vantage Multiscreen.

PROVYS Puts You In The Driving Seat

A

t NAB, the PROVYS team
presented the latest experience
with ongoing projects which include
non-linear
services,
web-based
production tools and optimisation of
promotion campaigns. In addition to
these new developments, the PROVYS
new Broadcast Management Dashboard
(BMD) was on show, professionally built
on a standard Broadcast Management
System (BMS).
Although this is a back-office tool
which can never be as fancy as some
broadcast production technology,
the influence on the health of any
broadcast organisation is enormously
positive. The BMD collects data from
the BMS and financial systems and
visualises both current and historical
outputs for managers to quickly get an
overview on how the organisation or
its divisions perform and the reasons
behind this performance.
The
BMD
allows
individual
managers to monitor important
broadcast processes and using
KPIs (Key Performance Indicators),
to give accurate information of
how the particular division is
performing without the need for

deep data analysis. KPIs provide
an efficient path for delivering
critical information. In addition, the
BMD lets users easily understand
the reasons for performance from
different perspectives and makes it
straightforward for management to
react accordingly, without delay.
In the world of computers, virtual
dashboards bring with them a clear
and fast overview of any system status.
The digital dashboard, exploited in
many different industries, is still
relatively new in broadcasting and
media.
In the mid Nineties, PROVYS
developed a few embryonic reporting
screens on the newly developed BMS.
Users often printed these reports and
used them mainly for management
information. In the meantime, the
development of the media industry
gained much higher speed and
immediate decisions are today
crucial to survival in this increasingly
competitive environment. This is
why PROVYS decided to develop
specialised BMDs for different areas
of the media industry.
The newly designed dashboards

precisely target specialised user
groups of individual managers such as
finance, chief executives, producers,
channel managers, schedulers, media
managers, air-time sellers, selfpromotion managers, archivists, VOD
publishers, and their teams.
Standard KPIs are accurately
identified and embedded in a clear
graphical form. For more demanding
users, the dashboards can be
customised to fit their ever evolving
requirements. Web interface for
mobile devices is under development.

BMDs by PROVYS bring an
unprecedented
advantage
for
broadcasters. They gather and present
key business indicators for easier and
much more competent management
decisions. Gathering data from
different corners of the media industry
such as new non-linear services,
they can influence market share,
advertising revenues and the ultimate
financial results of the organisation.
Broadcast Management Dashboard
simply puts you firmly in the driving
seat.

The PROVYS Broadcast Management Dashboard
http://www.inbroadcast.com https://www.youtube.com/watch?v=8R0dSNADe0o http://www.provys.com/products/vod
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